Here's a potential connection, the long short way around. You may say this approach comes from left field, though it does draw necessary attention to important issues that need to be brought to the fore and destigmatized. How to grok with the idea that drinking too much alcohol may very well be the tipping point that creates breast cancer? Why would Mionetto USA be proud to announce the third annual 'Pink Cork for the Cause,' in honor of October which has been Breast Cancer Awareness Month since 1979?
Mionetto's innovative charitable program, which began in 2015, turns the paradigm on its head by going to the public where the public lives, meeting them where they are likely to go. In this counter intuitive marketing strategy they aim to drive awareness and support research for the cause of eradicating breast cancer. The program launched September 1 and is in effect until October 31, so you still have time. Here's how it works.
Pink corks are hidden in promotional bottles of Mionetto Prestige Prosecco Brut (SRP $14) and Mionetto Prestige Rosé (SRP $14). Those lucky enough to find a pink cork will win a pink 5-speed hand mixer so you can make those healthy blender drinks and soups. Additionally and automatically you will be be entered into a Grand Prize Drawing for the chance to win a $10,000 charitable donation by Mionetto USA, made to the breast cancer charity of the winner's choice. Consumers 21+ of age are invited to participate by entering an online sweepstakes where applicable and without purchase.
Mionetto USA has dedicated this effort to helping put an end to a disease that affects the lives of hundreds of thousands of families across the U.S. each year. Every year, 'Pink Cork for the Cause' grows in both impact and awareness. Since inception, Mionetto USA has donated a total of $70,000 to numerous charities committed to fighting breast cancer and supporting survivors and their families. Last year, The Bridge Breast Network in Dallas (TX), Texas Wings in Selma (TX), and Breast Cancer Research Foundation in Jersey City (NJ), all received donations.
Nothing can be accomplished without continuous effort and education. 'Pink Cork for the Cause' is a Mionetto USA passion project to nudge people in the direction of remembering to take breast health seriously. "We want to continue to do our part in aiding in the continued support of Breast Cancer Awareness," said Enore Ceola, Managing Director and CEO of Mionetto Prosecco USA. "Now in its third year, 'Pink Cork for the Cause' represents our long-term commitment to the fight against this disease and to giving back to our family of customers."
About Mionetto Prosecco
Mionetto has been Italy's foremost Prosecco producer for 130 years with an established reputation for quality, tradition and innovation. The winery was founded in 1887 by Francesco Mionetto in the small village of Valdobbiadene, located just north of Venice, in the heart of the Prosecco region. Mionetto is one of the area's oldest wine producers with long-established relationships with star growers, ensuring a consistent supply of quality grapes. As a producer who bottles-to-order, Mionetto ensures the ultimate freshness and superior quality in every bottle.
Mionetto has been named a 'Hot Brand' for the eighth consecutive year by Impact magazine and received the 'Growth Brand' award for the seventh consecutive year by Beverage Information Group.
About Mionetto USA
Mionetto USA, the United States subsidiary of Henkell & Co. Gruppe, was founded in 1997. Mionetto USA began with the introduction of the Mionetto family's portfolio of fine sparkling wines to the United States, with the mission of establishing the prosecco category. Mionetto USA has grown to become the importer for one of the leading prosecco brands and ranks among the fastest growing premier wine importing companies in the United States.
MW Imports, a division of Mionetto USA, represents some of the most prestigious wine estates in the world. These producers are benchmarks within their respective regions and categories. The portfolio includes Henkell (Wiesbaden), Alfred Gratien (Champagne), Gratien & Meyer (Loire), Livio Felluga (Friuli), Castello di Monsanto (Tuscany), Schloss Johannisberg (Rheingau), Capezzana (Tuscany), Pertinace (Piedmont), Rocca Sveva (Veneto), ReMidas (Veneto), Cavas Hill (Penedès), 50° Riesling (Rheingau), Esperto (Veneto) and Bollicini (Italy).
Social Media: #PinkCorkForTheCause @mionettoproseccousa
Tara Fass, LMFT #35078, is a licensed marriage and family therapist in Los Angeles, California. She treats adults and couples dealing with a broad range of issues from navigating the legacy of divorce in one's life, to the quarter life crisis and conscious aging. Together we attempt to make meaning [...]