over 2 years Cincinnati, OH, United States Marketplace
Harnessing The Benefits Of Mobile Applications In Real Estate Business

Looking for a smart apartment to live in? Dig into the various Property Applications on your smartphone and compare the best deals instantly.

The whole world has shrunk into a smaller size, easily accessible through our smartphones. Mobile apps searching has exploded for every single industry under the sky and real estate is no exception either. There is a significant rise in Mobile Applications on Real Estate recently. 

How can a mobile application prove beneficial for both the Realtor and the user in the Property Business?

Benefits drawn from Phone Applications are numerous. But the most key point that influences all the business firms to conduct their operations on a Mobile App is mainly to reach out to a wider range of prospective end consumers. 

“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” – Jay Baer

Not only the Realtor, but the user also gets uniformly served by the Apps.

Let us go through the benefits drawn from a Real Estate Application based on its features:

  • Easy Flow of Communication:

The main feature of these apps is to offer flexibility to your potential consumers who can contact you at any point of time, even on the go.

Communication can take place through emails or private messages. They can also use contact forms to state their requirements and you can keep them updated about the property listings, price or other details via push notifications.

  • Making Property search easier:

Gone are the days when a property buyer has to trek around the town in search of a suitable property, meet real estate agents, get into strenuous price negotiations and get mentally harassed with little to no feasible options for price comparisons.

Now the real estate agent has to list the available properties on the application, feeding in all the necessary informations relating to prize details, property photos, floor type, size etc. Customer can simply browse through the list and contact the agent at his own convenience. This provides a smooth one-to-one communication between the buyer and the seller.

  • Simplifying the Buying and Selling Pocess:

It is a really difficult task to sell a property or buy one. Mobile Application on Real Estate is embedded with guiding tools and various features that will enable even a lay man to make his selection easily. As a developer, you need to share all the details about the property along with proper images to give your customer a complete idea about the product on sell. This feature of sharing tips generates trust between the customer and the agent.

  • Easy User Navigation and Appealing Design:

It is important to design the app in a simple manner such that the end user can easily scan through the options available on it and draw required informations. Improving the overall design of the phone application can also increase the aesthetic value that creates an impact on your users. This helps you to get potential customers and retain them for a longer duration. Also, positive customer feedback and ratings will promote your business as well.

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

  • Increase Social Interaction:

The mobile apps for real estate business are loaded with various interactive features. Eg: User can enter search criteria as per their preferences and get the results. They can then select the results data and compare to find the best deal available. There are features like GPS integration that can allow user to navigate the address of the property to find out where exactly it is located and how to reach. 

Also there are options like live chat, SMS, Email, and call features integrated in the app itself that enables one-on-one communication between the agents or a realtor. Third party involvement is eliminated through such a process.

  • Sales Process with Mortgage Calculator:

It is important to consider Mortgage Payment of Property on a real estate process. For a client, these processes can take some time and also slow down the selling process. Process delay may end up on loss of a sale for the agent. Mobile app with mortgage calculator provides quick information details about the prospect to the agent.

  • Push Notifications promoting new schemes:

This feature in the apps allow the agents to inform its users on new schemes or discounts available on the properties directly on their phones. The app user need not open the app to get these informations. This is a key tool for the agents to promote their sale and is cost effective compared to other mediums like tv or radio etc.

The above points highlights the fact that Mobile Application has improved the Real Estate business to a great extent, reducing the complexity involved in Buying or Selling a Property.


Space has become extremely limited and there is a growing demand for both residential and commercial properties, thereby giving rise to the cut throat competition in this sector. Recent trends has revealed that there is an unprecedented rise in the usage of mobile application which has surpassed the desktop usage. It is important for you to know that most of the real estate searches are performed on mobile and handheld devices. If you happen to be a realtor, then you must optimize the smart device to reach out to your end customers.

If you are a customer, then you do not require to physically move about in search of the property. Solution is right there on your palm.

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