When your website faces a Google penalty, it can be completely wiped off on the web. Depending on the reasons for being penalized, the result can lead to massive losses for your business or brand and significantly lower traffic to your website. The unfortunate thing about Google penalties is that they have a somewhat permanent effect on your website performance. It is very difficult and often expensive to get your website ranking after it has been penalized.
Below is the common mistakes website owners make that lead to their websites being penalized by Google.
1. Duplicate content
Low-quality content that has been copied from other sources online often leads to penalties. It is important for website owners to adapt the habit of using the unique and high-quality content. Make sure you review the content before posting to ensure it is readable. Too many grammar and spelling errors may make search engines consider it as poor quality content.
2. Keyword stuffing
Using too many keywords in your website content can also lead to a Google penalty. When you stuff keywords in your blogs and website copy, it tends to sound very unnatural. In order to reduce your chances of being penalized due to over-optimization, use keywords sparingly in your content and make sure it reads naturally. Avoid using the same keywords in different page titles, anchor texts, and image tags.
3. Linking to spam content
When you have links on your website content that direct users to sites that are infected with malware or any suspicious sources, Google may penalize you for this. It is very important to link to credible sources. Get rid of any spam links that may be present in your website copy or blogs. It’s also a good idea to review your blog comments before they appear on your website. In fact, turn off blog comments so that you don’t have to worry about spam links.
4. Excessive ads
Use ads sparingly on your web pages. When you have excessive advertisements that cover the entire screen leaving no room for useful or engaging content, it has a negative effect on user experience. Ensure that any advertising you put on your website doesn’t impact on readability and site usability.
5. Very high bounce rate
When your website bounce rate is very high, it is usually an indication that users are not interacting with your content and hence moving away from the site fast. This will ultimately lower your website ranking and can even lead to a penalty.
These are some of the things you should avoid so that you won’t incur a Google penalty. If you are still unsure of how to go about it, one of the easiest ways would be to seek the help and assistance of agencies for search engine optimization in Austin. You will be sure that you will get the right services and that they are experts when it comes to making sure that you avoid getting any Google penalties.