SeniorInternationalMarketingManager-GreaterBostonatStanleyBlack&DeckerinGreaterBoston,Massachusetts

Stanley Black & Decker
Stanley Black & Decker Stanley Black & Decker is the world's largest tools and storage company, the world's second-largest commercial electronic security company, and a world-leading provider of engineered fastening systems, with unique and powerful growth platforms in the oil and gas and infrastructure industries.
2mo Career Job

Job Description

Company Overview:
Over 15,000 hospitals and senior living communities rely on STANLEY Healthcare solutions to empower caregivers to deliver better care. STANLEY Healthcare is a part of Stanley, Black & Decker and a proud supporter of the Alzheimer’s Association®. Learn more at stanleyhealthcare.com.

Job Description:
Develop and implement marketing strategies to support STANLEY Healthcare’s commercial objectives in Europe, Middle East and Asia Pacific.

Position Location:      
Waltham, MA

Key Responsibilities:

  • Develop marketing strategies for STANLEY Healthcare’s Hospital and Senior Living solutions portfolio to support commercial objectives in UK, France, Nordics, Benelux, UAE, Saudi Arabia and Australia.
  • Translate business priorities into effective demand generation and communication strategies. 
  • Write compelling content including press releases, customer success stories, and bylined articles to help position the company as a “thought-leader.”
  • Develop and maintain joint marketing relationships with key strategic alliance and channel partners.
  • Manage all day-to-day marketing activities such as: trade shows and events, email campaigns, website updates.
  • Support sales team enablement through the creation of marketing tools to support commercial revenue goals. 
  • Responsible for managing the international marketing budget to ensure strong ROI.  
  • Define, own and analyze metrics to measure marketing success on an ongoing basis.
Qualifications and Requirements
  • 10+ years marketing experience working in a fast-paced environment. Healthcare and international experience a plus.
  • Excellent verbal and written communications skills. Ability to distill detailed product information into compelling marketing content for specific target audiences. 
  • Experience working in cross-functional teams that include internal stakeholders, customers, third-party vendors and channel partners
  • Meticulous attention to detail and strong project management skills.
  • BA degree from a strong undergraduate program.
  • Healthcare industry experience a plus. Ability to speak French a plus. 
 

Apply now

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Stanley Black & Decker
Stanley Black & Decker is the world's largest tools and storage company, the world's second-largest commercial electronic security company, and a world-leading provider of engineered fastening systems, with unique and powerful growth platforms in the oil and gas and infrastructure industries.

Since 1843, we’ve set the standard for excellence in everything we do. No company on earth has a stronger or more compelling history of delivering the hardworking, innovative, powerful tools that help professionals around the world build, repair, and protect the world’s most valuable objects.



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