Bethany Heinrich
Bethany Heinrich Mogul Influencer
almost 5 years Job

Creative Strategist, Instagram

Tokyo, Japan
The Creative Shop works with brands, agencies, and studios to develop best-in-class creative across Facebook, Instagram, and emerging platforms. Our team has grown from a variety of backgrounds, like Brand Strategists and Creative Directors but we’re united by our passion for game-changing creative work. Instagram was built to help people capture and share the world’s moments and we are seeking a Creative Strategist who will lead and consult with brands who live there. In just under four years, Instagram has grown to a community of over 200 million users, including people, brands and organizations. We feel that the content from brands and businesses can be some of the highest quality, most engaging content on the platform and we’re building products, tools and a team to help support their efforts.

You’ll use a firm understanding of your client’s business and the Instagram platform to develop, package and present original creative solutions that set the bar for the entire industry. You’ll leverage your full range of storytelling abilities to present your ideas to our partners. You’ll then work hand in hand with Sales, Product, Measurement and Engineering to help our partners build and ship these ideas in market. You’re entrepreneurial, and live to create ideas and transform them into actual programs, packages and methodologies that will impact a two hundred + million strong community. The role requires a strong ability to communicate Instagram's unique value to marketers while maintaining the best possible visual and creative experience for our entire global community of Instagrammers. This is a full-time position located in our Tokyo office.


  • Continually inspire our clients with a vision for their brand, game-changing ideas and plans to get them executed
  • Drive brand and business strategy discussions to uncover huge business needs and opportunities
  • Uncover social insights and develop Instagram solutions that drive the key business goals of our top clients while maintaining a high bar for creativity
  • Partner with others on the team to make your and their ideas shine
  • Work with Product and Engineering to refine your ideas for maximum impact on the Instagram Platform
  • Be a thought leader on how Instagram is fundamentally changing brand marketing.


  • Experience developing strategically grounded, brilliant creative applied in both digital and offline mediums
  • Strong passion for visual storytelling via photography, videography and animation
  • Fluent in all aspects of Instagram, from the creative community to general functionality
  • Articulate with critique of both strategic approach and aesthetic execution
  • Excellent storytelling, verbal and written communications skills. Being able to bring an idea to life on a white board or presentation is also quite important
  • Able to think big and apply that to the wide range of opportunities – from individual campaign ideas to full on, long-standing content franchises
  • Entrepreneurial – this team is inventing everyday and it takes tenacity, bravery and the ability to see the big opportunities to thrive
  • Strategic. Deep understanding of brand marketing and how to build brilliant strategies across multiple verticals
  • A strong passion for people and desire to uncover consumer behavior, to help your clients connect with customers in an impactful way
  • Firm understanding of photographic production processes
  • 5+ years of experience in brand marketing/advertising
  • Fluent in Japanese and English
  • Experience with Photoshop, Keynote, LightRoom and Aperture a plus.

Apply now

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Bethany Heinrich
Mogul Influencer

Entrepreneur, artist, producer, co-founder of fashion-oriented cancer charity Fabulous & Fighting, Mogul Influencer, graduate of the Juilliard Drama Division and the University of Michigan. Go Blue.

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