Associate Responsibility: We will provide an environment that fosters professional development and encourages personal growth for our associates. We will maintain competitive compensation and benefits packages relative to the industry and community. We will conduct business with respect for each individual and their role within the organization.
Customer Responsibility: Through direct and web marketing, we are committed to providing experienced American travelers with the most exciting travel, adventure, and discovery programs in the world at unequaled value. We strive for 100% customer satisfaction.
Financial Responsibility: We will operate Grand Circle Corporation in a sound financial manner, to create growth, and increase its value.
Social Responsibility: Global citizenship is central to our success. We will commit time, people, and funding through Grand Circle Foundation to local, national, and global communities in which we live and explore, thus creating a better world for our travelers to discover.
The foundation upon which our company is built, our values shape our decisions, give direction to our growth, and allow us to measure our progress.
At Grand Circle Corporation (GCC), our values set us apart: Open & Courageous Communication, Risk Taking, Thriving in Change, Teamwork, Speed, and Quality.
Working for GCC, you’ll see examples of the values everywhere: from taking on new leadership opportunities to navigating an ever-changing environment of new challenges.
Open and Courageous Communication: Asking for and giving frank, honest and open feedback is critical for all of us to break down barriers, continuously improve what we do, and drive a successful business. We must each communicate in a direct, candid and respectful manner that reflects our true thoughts and convictions. Simply saying the “politically correct” thing or remaining silent is detrimental to this environment and is not acceptable. We believe that recognizing our weaknesses and asking for help is a sign of strength.
Risk Taking: We will be asked to move outside of our comfort zone to try things we may not have tried before, and to push ourselves to attempt things we are not sure we can do. We must foster an environment where it is safe to make mistakes. These are important learning experiences and the key to creating a learning organization. Failure results only when we do not even attempt the well intended risks, or when we do not learn from the outcomes. Growth will happen when we do.
Thriving in Change: In these times of rapid change, global competition, and high volatility in the travel industry, we must be prepared to change course and move forward. Being well organized may sometimes be less important than moving quickly. The goal is for each of us to maximize our effectiveness, and ultimately our success, in an unpredictable and ever-changing environment.
Speed: We must be fast, flexible, and as time competitive as possible to keep us ahead of our competition and be a leader in our industry. We must continuously take our speed to new levels if we are to achieve the aggressive corporate goals we have set.
Quality: Our decisions must be made and actions taken in accordance with high standards of quality and service. Quality can be subjective, and in our business quality often involves a compromise between speed and perfection. When the level of quality required is in question, we will operate to the high standards expected by our customers. Excellence in our quality will continually enhance our repeat business and ultimately our financial performance.
Teamwork: We believe in groups of people who work together to create excellent results, solve difficult problems, support each other personally and professionally, and recognize their success. In a fast-paced and rapidly changing environment each member of the team is critical for success. Empowered teams are committed to taking the necessary actions to ensure that the team will reach its goals. Every member must be fully accountable for the team’s and one’s own personal results.
Grand Circle Foundation
In 1992, owners Alan and Harriet Lewis established the nonprofit Grand Circle Foundation to support communities in which Grand Circle works and travels, including some 300 humanitarian, cultural, and educational endeavors worldwide—among them, 100 schools, in 50 countries. The Foundation is an entity of the Lewis Family Foundation, has pledged or donated more than $200 million since 1981.