About me
Women are by far the world’s most powerful consumer. And 79% say they prefer to buy products and services from companies that have gender fair policies. But how does anyone know who those companies are? Introducing Gender Fair. Independent, third-party verification that a company actively supports women’s equality – as employees, as customers, as citizens. Companies are rated against metrics derived from the UN Women’s Empowerment Principles to ensure they meet benchmarks for women in leadership, supportive family policies, philanthropic efforts, advertising that busts stereotypes, and that they support women’s businesses, too. Only top-rated companies are certified Gender Fair. Imagine the changes that will come when your dollars support the companies that truly support women.