Work without passion is like puff pastry without cream, dry.




    19 years in public relations and an entrepreneur for 15 years. I started my communications agency at 24 and am still loving it! Supported by longstanding standing clients, we handle some of the largest and most exciting brands in Southeast Asia which include Far East Hospitality's 10 hotel brands, Sofitel, Wacoal, Breast Cancer Foundation, Karl Lagerfeld, Whisky Live and many more.


    What started as a communications project changed my life. The longevity of my career in public relations stems from, simply, passion. Leading a team of 8, we are the communications architect for not just the largest names in their respective industries but also SMEs who came to us to develop their brand story plans and communications strategies. We are the trailblazer of lifestyle consumer public relations in Singapore. Since there, I have been leading my team in the transition from a traditional public relations company to one that leads in social media marketing and digital content strategy.