Good Innovation inspires us to...
1. Challenge “What is” and ask “What if?”
2. Combine utility and entertainment
3. Transform campaigns into content
4. Engage people where they are—at the right time, in the right place, and using the right channels
5. Make a difference to our clients' business by bringing positive change to people and society
...so that every single thing we do is different and better.
Our values define what is important to us and how we do business. They are a shared set of beliefs, which drive our behaviour and bind us together beyond individual brands and geographies. As Dentsu Network and Aegis Media came together to create Dentsu Aegis Network, we engaged with our people to identify the values which made sure we retained the best of our collective heritages, created the opportunities to collaborate with Dentsu Inc. and would be critical to the successful delivery of our new vision. Our values are:
Agile – we need to be nimble, quick and flexible, thinking and acting differently
Pioneering – we’re innovative, risk-taking self starters, building an industry legacy
Ambitious – we have a trail-blazing and inquisitive culture where relentlessness and hunger are rewarded
Responsible – we take individual and collective responsibility for our thoughts and actions
Collaborative – we work together globally to deliver a consistent brand experience and partner together locally to provide the best client solution
Our values permeate Dentsu Aegis through our behavior both as individuals and companies. They determine how we work in partnership and through wider collaboration, how we approach our relationships internally, with existing clients and how we win new business. They also influence the way we hire new people, develop employees, review performance, evaluate reward and achieve promotion.
We are working tirelessly as a network to raise awareness of gender equality and ensuring that we remove unconscious bias, opening the doors to a future where women work as equals at every level alongside men, making the workplace even more exciting and interesting leading to greater success.
Dentsu Aegis Network’s Vision is ‘Innovating the way brands are built’ and our offering is to be ‘different and better’ in a market defined by Globalization and Convergence. Globalization, where advertisers need to evaluate different markets and regions to judge where future growth will come from and prioritize their resources accordingly and Convergence; which has swept away geographic and technological borders. Our Vision, ‘Innovating the way brands are built’ unites us as one organization, focused on delivering first-class results and is underpinned by a clear set of values and behaviors that guide us in everything we do. Sharing the same values and acting as one cohesive organization will enable us to grow our business globally, by ensuring that our global clients enjoy a consistent experience regardless of the market. Our clients and employees increasingly ask us what we stand for, how we think and what makes us different and better – our values help answer these questions.
Innovating the way brands are built - the first digitally native, purpose built network for the modern world. Creating a digital society that works for all - clients and consumers.