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#AskAMogulAnything:Hi,I'mRoxyTeOwens.I'mtheFounderandHeadDesigneratSocietySocial.Askmeanythingyou'dlike!YourquestionswillbeansweredLIVE1/10@2pmET.

Roxy Te Owens
Roxy Te Owens Founder & Head Designer of Society Social
2y New York, NY, United States Conversation

Your questions will be answered on Tuesday, January 10th at 2pm ET. To ask a question, click here to create a Mogul profile, then post a question in the comment section below!

Hi! I'm Roxy Te Owens. I'm an entrepreneur who is the founder and head designer of the furniture line, Society Social.

I am a dream-chaser. I was born in the Philippines and spent the first two years of my life living in a furniture factory with my brothers and parents, who also being entrepreneurs, couldn't afford to build a home for their young family while also chasing their dreams.

When I was five, and after ten years of my family building their furniture company from the ground up, we immigrated to America where we continued to make a name for ourselves as a leader in the furniture industry.

Having inherited an entrepreneurial spirit, I followed in my family's footsteps and continue to add to their legacy through my colorful and playful designs. 

As the founder of Society Social, I am a designer and tastemaker who has built the business in four years to become a highly respected brand in the furniture industry. 

I've made appearances alongside editors-in-chiefs and TV stars and have filmed with AOL and House Beautiful. Some fun facts about me are that my NYC apartment has been published in HGTV Magazine and my design studio was featured in Better Homes & Gardens.

Now's your chance to ask me anything! Please write your questions in the comments section below and I'll answer the questions live on Tuesday, January 10th at 2pm ET.




43 replies

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  • Roxy Te Owens
    Roxy Te Owens Founder & Head Designer of Society Social
    2y ago New York, NY, United States

    Hi y'all! Roxy here! I'm so excited to be joining the conversation today and can't wait to get started :) Thank you for taking the time to chat with me!

    Hi y'all! Roxy here! I'm so excited to be joining the conversation today and can't wait to get started :) Thank you for taking the time to chat with me!

    • lisaryder2
      1y ago

      Hi Roxy I'm watching your HGTV show I've learned your family owns a furniture factory I'm an upholsterer in hickory NC just wandering whats the name of the company?


      Hi Roxy I'm watching your HGTV show I've learned your family owns a furniture factory I'm an upholsterer in hickory NC just wandering whats the name of the company?


  • Bethany Heinrich
    Bethany Heinrich Mogul Influencer
    2y ago New York, NY, United States

    Hi Roxy! How do you see Society Social evolving in the next few years?

    Hi Roxy! How do you see Society Social evolving in the next few years?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi Bethany! Honestly that’s a question I ask myself quite frequently. Building a brand and business is a constant and ever evolving process affected by factors such as marketplace demand, product trends, competition, and even your own interests. When it comes down to it, Society Social makes custom furniture, but to me it’s always been the spirit behind it- of the love for the home and creating a place to share with your loved ones—that makes me the most inspired and excited. We’ve already dabbled a little in this, but I would love to really take the business a step further and work on more full scaled design projects from demo to décor. It’s a process that I enjoy and that our customers have requested-- as a business owner, I call that a win win—doing something you love and that your customers love as well!

      Hi Bethany! Honestly that’s a question I ask myself quite frequently. Building a brand and business is a constant and ever evolving process affected by factors such as marketplace demand, product trends, competition, and even your own interests. When it comes down to it, Society Social makes custom furniture, but to me it’s always been the spirit behind it- of the love for the home and creating a place to share with your loved ones—that makes me the most inspired and excited. We’ve already dabbled a little in this, but I would love to really take the business a step further and work on more full scaled design projects from demo to décor. It’s a process that I enjoy and that our customers have requested-- as a business owner, I call that a win win—doing something you love and that your customers love as well!

  • Lucy Chen
    2y ago Chicago, IL, United States

    Have you ever come across any obstacles when running the company, such as people not believing in you? how did you handle it if so?

    Have you ever come across any obstacles when running the company, such as people not believing in you? how did you handle it if so?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi Lucy! Thanks for joining! Every single day! You are going to be your biggest cheerleader and biggest obstacle if you let yourself so it’s very important to stick to your guns and be confident in your direction. With that said, it’s easier (and smarter) to do so if you’ve done your homework. When I first started to think of Society Social’s opening collection, bar carts were at the top of my mission. They had once been a staple in mid-century American homes and they started to regain popularity in 2010ish, especially with shows like Mad Men sweeping the nation. At that time I also noticed design publications such as the New York Times and popular shelter magazines writing about the bar cart but none of these places could tell you where to buy a bar cart that wasn’t over a thousand dollars or vintage and on it’s last wheel. I wanted to bring bar carts back in a big way and despite the more than several people who questioned that choice and doubted that there was a need for them in the market place, I knew I could do it because I had done my research, I believed in myself and in the product.

      Hi Lucy! Thanks for joining! Every single day! You are going to be your biggest cheerleader and biggest obstacle if you let yourself so it’s very important to stick to your guns and be confident in your direction. With that said, it’s easier (and smarter) to do so if you’ve done your homework. When I first started to think of Society Social’s opening collection, bar carts were at the top of my mission. They had once been a staple in mid-century American homes and they started to regain popularity in 2010ish, especially with shows like Mad Men sweeping the nation. At that time I also noticed design publications such as the New York Times and popular shelter magazines writing about the bar cart but none of these places could tell you where to buy a bar cart that wasn’t over a thousand dollars or vintage and on it’s last wheel. I wanted to bring bar carts back in a big way and despite the more than several people who questioned that choice and doubted that there was a need for them in the market place, I knew I could do it because I had done my research, I believed in myself and in the product.

  • Mary Higham 26

    Where do you get your inspiration from for your fabulous designs??

    Where do you get your inspiration from for your fabulous designs??

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Mary!! I think you've personally seen this in real life! :) I’m so inspired by life’s shared moments! Whether it’s a raucous party or a quiet night at home, furniture is going to be present in some way. I really try to put that spirit into each piece, and it’s always so exciting when I receive notes and pictures from my customers… “Your Sedgewick bar cart made it just in time for my bridal shower!” In a small way I get to contribute to these celebratory and shared moments that make life special and that is a continuous inspiration!

      Mary!! I think you've personally seen this in real life! :) I’m so inspired by life’s shared moments! Whether it’s a raucous party or a quiet night at home, furniture is going to be present in some way. I really try to put that spirit into each piece, and it’s always so exciting when I receive notes and pictures from my customers… “Your Sedgewick bar cart made it just in time for my bridal shower!” In a small way I get to contribute to these celebratory and shared moments that make life special and that is a continuous inspiration!

  • Default
    Guest
    2y ago

    Do you all have stores or is it only online?

    Do you all have stores or is it only online?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi Erin! Thank you for joining! We mostly sell through the website www.shopsocietysocial.com but we do have a little showroom in NYC that showcases a small selection of my designs and we also have wonderful retail shop partners across the nation!

      Hi Erin! Thank you for joining! We mostly sell through the website www.shopsocietysocial.com but we do have a little showroom in NYC that showcases a small selection of my designs and we also have wonderful retail shop partners across the nation!

  • Default
    Guest
    2y ago

    I have a design question too and would love your opinion based on your expertise! I ordered a blue smoke rug that's the robin's egg blue shade. What color accent chair would go with it? I'm torn on whether to get a taupe color to match the couch or to go with another color. Thank you in advance!

    I have a design question too and would love your opinion based on your expertise! I ordered a blue smoke rug that's the robin's egg blue shade. What color accent chair would go with it? I'm torn on whether to get a taupe color to match the couch or to go with another color. Thank you in advance!

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi again Erin! I love blue and personally think it can almost be treated as a neutral because it goes with nearly every color. Since we're speaking about an accent chair, it could be so fun to see it in a pattern or print with a blue in it that complements your rug! Once you've introduced a print, you can use that print to play off of for pillows, art, and accessories! Hope that helps!

      Hi again Erin! I love blue and personally think it can almost be treated as a neutral because it goes with nearly every color. Since we're speaking about an accent chair, it could be so fun to see it in a pattern or print with a blue in it that complements your rug! Once you've introduced a print, you can use that print to play off of for pillows, art, and accessories! Hope that helps!

  • mka
    mka
    2y ago New York, NY, United States

    Hi Roxy, thank you for being here! I was wondering, how do you constantly come up with new ideas? I feel like coming up with hundreds of designs each year would be exhausting so how do you keep inspiring yourself?

    Hi Roxy, thank you for being here! I was wondering, how do you constantly come up with new ideas? I feel like coming up with hundreds of designs each year would be exhausting so how do you keep inspiring yourself?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi there! Thank you so much for joining :) It can definitely be a feat to stay inspired! Well one, it's important to realize that it's impossible to be inspired every single day. If you expect that of yourself, it will just be an uphill battle haha Creativity can come in bursts and that's okay by me! With that said, I absolutely love reading! Whether it's new interior design books, magazines, blogs, or even just browsing images on insta, I always find something that makes me stop and think -- oh! Wouldn't that be so beautiful in blue or in grasscloth? Reading and joining the conversation (like we're doing now, yay!) always helps keep those creative juices flowing!

      Hi there! Thank you so much for joining :) It can definitely be a feat to stay inspired! Well one, it's important to realize that it's impossible to be inspired every single day. If you expect that of yourself, it will just be an uphill battle haha Creativity can come in bursts and that's okay by me! With that said, I absolutely love reading! Whether it's new interior design books, magazines, blogs, or even just browsing images on insta, I always find something that makes me stop and think -- oh! Wouldn't that be so beautiful in blue or in grasscloth? Reading and joining the conversation (like we're doing now, yay!) always helps keep those creative juices flowing!

  • kan17
    2y ago

    Hi Roxy! What are some of your best style/design tips for small spaces?

    Hi Roxy! What are some of your best style/design tips for small spaces?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi Kan17! Thank you for joining! You’ve come to the right person. My husband and I lived in in 400 square feet for almost 5 years! We made the most of the space by making every last inch functional and by choosing smaller-scaled and multi-functional furniture. For example, we styled our bar cart as an end table with a much needed lamp and personal items on top and as a storage piece with our glassware and spirits on the bottom. The wine racks and stemware racks were so useful since our kitchen was literally 4 feet across! Also one of my favorite tricks was turning a dead wall that was simply just serving as a small divider into a makeshift counter top/mantle by sampling mounting a piece of wood we bought and had custom cut at the local hardware store. The wall turned into my vanity at times and as a place for our favorite books, art, and accessories. Here is the link to our itsy bitsy apartment tour on HGTV if you want to see my tips come to life! http://cupofte.blogspot.com/2013/03/our-apartment-hgtv-little-spots-big.html

      Hi Kan17! Thank you for joining! You’ve come to the right person. My husband and I lived in in 400 square feet for almost 5 years! We made the most of the space by making every last inch functional and by choosing smaller-scaled and multi-functional furniture. For example, we styled our bar cart as an end table with a much needed lamp and personal items on top and as a storage piece with our glassware and spirits on the bottom. The wine racks and stemware racks were so useful since our kitchen was literally 4 feet across! Also one of my favorite tricks was turning a dead wall that was simply just serving as a small divider into a makeshift counter top/mantle by sampling mounting a piece of wood we bought and had custom cut at the local hardware store. The wall turned into my vanity at times and as a place for our favorite books, art, and accessories. Here is the link to our itsy bitsy apartment tour on HGTV if you want to see my tips come to life! http://cupofte.blogspot.com/2013/03/our-apartment-hgtv-little-spots-big.html

  • AudreyCodes
    AudreyCodes xxCoder
    2y ago New York, NY, United States

    What's your favorite way to just relax after a long day?

    What's your favorite way to just relax after a long day?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi AudreyCodes! Thank you for joining :) I hate to sound so unoriginal but in an effort to be truthful, I love a big ol’ glass of wine! Also, something new that I’ve been doing that might be more interesting for y’all—my thoughtful brother gifted me Saje’s “Night and Day” Remedy Bar for Christmas. It’s a variety of essential oils that I keep on my desk and my nightstand. It includes four different (and delightful) scents that are wonderful little boosts to help you get through the day—sleep well, stress release, energy revitalizing, and peppermint halo headache remedy.

      Hi AudreyCodes! Thank you for joining :) I hate to sound so unoriginal but in an effort to be truthful, I love a big ol’ glass of wine! Also, something new that I’ve been doing that might be more interesting for y’all—my thoughtful brother gifted me Saje’s “Night and Day” Remedy Bar for Christmas. It’s a variety of essential oils that I keep on my desk and my nightstand. It includes four different (and delightful) scents that are wonderful little boosts to help you get through the day—sleep well, stress release, energy revitalizing, and peppermint halo headache remedy.

  • Default
    Guest
    2y ago

    how do you balance work and life? it feels hard sometimes to figure it out.

    how do you balance work and life? it feels hard sometimes to figure it out.

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi there! Thank you so much for joining :) To be honest, work is winning these days. I guess you can say the work/life balance is something I’m constantly working on. The most important think I think with this, because it’s always going to be a dance between work/life (just go with it!), is to have a strong and wonderful support system in place whether spouse, family, and/or friends!

      Hi there! Thank you so much for joining :) To be honest, work is winning these days. I guess you can say the work/life balance is something I’m constantly working on. The most important think I think with this, because it’s always going to be a dance between work/life (just go with it!), is to have a strong and wonderful support system in place whether spouse, family, and/or friends!

  • MTFan93
    2y ago Cornell University, Broad St, New York, NY, USA

    what are your hobbies?

    what are your hobbies?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi there! Thank you so much for joining :) Some people need a little booze to dance. I don’t even need music haha I absolutely love it and could dance all day or night for that matter. Getting loose and dancing around is good for the soul in my book. My siblings and I also grew up taking informal ballroom dancing lessons so it’s not abnormal for us to be doing a little salsa or cha cha when we’re all together!

      Hi there! Thank you so much for joining :) Some people need a little booze to dance. I don’t even need music haha I absolutely love it and could dance all day or night for that matter. Getting loose and dancing around is good for the soul in my book. My siblings and I also grew up taking informal ballroom dancing lessons so it’s not abnormal for us to be doing a little salsa or cha cha when we’re all together!

  • Leah 94
    2y ago

    do you get to visit the Philippines often? What's it like there? How is the style for decorating different than in the US?

    do you get to visit the Philippines often? What's it like there? How is the style for decorating different than in the US?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi Leah! Thanks for joining! I do! It’s tropical or in other words HOT HOT HOT! In climates such as these many of the homes are open air and only small parts of the home like bedrooms have ac units. Everything is lighter: upholstery, fabrics, materials. i.e. You won’t typically find large velvet sofas or overdone drapes. Also because the Philippines was a Spanish colony for approx 500 years, you see Spanish influences in the architecture and wood work of many homes!

      Hi Leah! Thanks for joining! I do! It’s tropical or in other words HOT HOT HOT! In climates such as these many of the homes are open air and only small parts of the home like bedrooms have ac units. Everything is lighter: upholstery, fabrics, materials. i.e. You won’t typically find large velvet sofas or overdone drapes. Also because the Philippines was a Spanish colony for approx 500 years, you see Spanish influences in the architecture and wood work of many homes!

  • Leah 94
    2y ago

    And I have to ask. Do you feel like places like Pottery Barn are overrated? If you can't afford the higher end brands, are there places you do recommend for furniture?

    And I have to ask. Do you feel like places like Pottery Barn are overrated? If you can't afford the higher end brands, are there places you do recommend for furniture?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      As far as Pottery Barn, while it may not be quite our taste, there has to be something for everyone, right? If you can’t afford higher end brands, I know a place you can look ☺ At Society Social it’s my goal to offer designer looks, custom furniture (Pink sofa with orange piping? You got it!) at accessible prices. Many of our pieces come in thousands of fabrics and some designs can be customized in up to 18 colors. We'll even source fabrics for you if you don't see something you like on the site. With all that, upholstery made just for you starts at just $750!

      As far as Pottery Barn, while it may not be quite our taste, there has to be something for everyone, right? If you can’t afford higher end brands, I know a place you can look ☺ At Society Social it’s my goal to offer designer looks, custom furniture (Pink sofa with orange piping? You got it!) at accessible prices. Many of our pieces come in thousands of fabrics and some designs can be customized in up to 18 colors. We'll even source fabrics for you if you don't see something you like on the site. With all that, upholstery made just for you starts at just $750!

  • Sarah Fein
    2y ago

    are you a fan of hgtv? would you ever do a series on there?

    are you a fan of hgtv? would you ever do a series on there?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Of course! HGTV, the network and the magazine, are both great places for creative DIYs, stylish and recent market picks for the buyer vs dig'er, as well as inspirational home tours galore. I've done all my own PR up until this year and I can personally say the people behind the content you see are talented, creative, and super informed on everything home. I would love to do a series with them given the opportunity!

      Of course! HGTV, the network and the magazine, are both great places for creative DIYs, stylish and recent market picks for the buyer vs dig'er, as well as inspirational home tours galore. I've done all my own PR up until this year and I can personally say the people behind the content you see are talented, creative, and super informed on everything home. I would love to do a series with them given the opportunity!

  • dogluvr627
    2y ago

    What do you love most about designing your own line of furniture?

    What do you love most about designing your own line of furniture?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      There are several things! I love the process of it. Getting inspired by a small detail whether it's a new material or fabric or even a place I've visited and then exploring how I can make that come to life through furniture. It really never gets old seeing what was just an idea or a sketch come through production and then end up all styled out in someone's home on instagram ;) I also very much love that I have the opportunity to bring my family's legacy into the next generation. We started out in a third world country with limited resources and having the opportunity to bring that torch into the next generation while doing something creative has been very fulfilling!

      There are several things! I love the process of it. Getting inspired by a small detail whether it's a new material or fabric or even a place I've visited and then exploring how I can make that come to life through furniture. It really never gets old seeing what was just an idea or a sketch come through production and then end up all styled out in someone's home on instagram ;) I also very much love that I have the opportunity to bring my family's legacy into the next generation. We started out in a third world country with limited resources and having the opportunity to bring that torch into the next generation while doing something creative has been very fulfilling!

  • dogluvr627
    2y ago

    Also- was it an easy industry for you to get started in, since your family came from the same industry?

    Also- was it an easy industry for you to get started in, since your family came from the same industry?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      I certainly wouldn't call it easy but I definitely have a home court advantage. 1) It doesn't hurt to own your manufacturer and 2) being around the furniture industry since I was a really little girl, I knew it well enough to know that it’s an old, traditional business with a handful of key players and suppliers. I knew if I wanted to break into it and be seen amongst the established big boys, I was going to have to have a fresh, compelling point of view. So I created a niche, latched onto one main design for the first collection, "The Bar Cart is Back!" was the tagline, and set out to be the destination for colorful, affordable, happy furniture. Since 2011 we've been honored to be featured in almost every shelter magazine for just that!

      I certainly wouldn't call it easy but I definitely have a home court advantage. 1) It doesn't hurt to own your manufacturer and 2) being around the furniture industry since I was a really little girl, I knew it well enough to know that it’s an old, traditional business with a handful of key players and suppliers. I knew if I wanted to break into it and be seen amongst the established big boys, I was going to have to have a fresh, compelling point of view. So I created a niche, latched onto one main design for the first collection, "The Bar Cart is Back!" was the tagline, and set out to be the destination for colorful, affordable, happy furniture. Since 2011 we've been honored to be featured in almost every shelter magazine for just that!

  • Bethany Heinrich
    Bethany Heinrich Mogul Influencer
    2y ago New York, NY, United States

    do you have new years resolutions?

    do you have new years resolutions?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      To go on vaca! Does that count? :) In seriousness, if I had to name one, it would be to work smarter not harder. As an entrepreneur, it can be easy to want to do it all, but it's also just as easy and can be even more effective to build a strong team and to delegate!

      To go on vaca! Does that count? :) In seriousness, if I had to name one, it would be to work smarter not harder. As an entrepreneur, it can be easy to want to do it all, but it's also just as easy and can be even more effective to build a strong team and to delegate!

  • Bethany Heinrich
    Bethany Heinrich Mogul Influencer
    2y ago New York, NY, United States

    What's your advice for women out there who want to follow in your footsteps as an entrepreneur?

    What's your advice for women out there who want to follow in your footsteps as an entrepreneur?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Two things 1) Whatever it is, be really really good at what you do. No amount of marketing, capital, connections, etc. can make up for a less than compelling, unoriginal product. Period. 2) Perseverance -- if you don't have that quality, you'll never make it. Business is a cycle of ups, downs, twists, and turns. You just have to keep putting one foot in front of the other whether it's the good times or the bad.

      Two things 1) Whatever it is, be really really good at what you do. No amount of marketing, capital, connections, etc. can make up for a less than compelling, unoriginal product. Period. 2) Perseverance -- if you don't have that quality, you'll never make it. Business is a cycle of ups, downs, twists, and turns. You just have to keep putting one foot in front of the other whether it's the good times or the bad.

  • bananajungleworm

    Which piece of your furniture do you feel represents you most?

    Which piece of your furniture do you feel represents you most?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi there! Thanks for joining :) The bar cart-- all the way! Fun, spirited, loves to host!

      Hi there! Thanks for joining :) The bar cart-- all the way! Fun, spirited, loves to host!

  • Kelly Hudson
    2y ago

    How do you keep yourself motivated?

    How do you keep yourself motivated?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi Kelly! Thanks so much for joining :) My dad always says, "Rome wasn't built overnight." It kills me because he is just slightly off but so right at the same time! Building a brand and business take time so to keep myself motivated I make a conscious effort to 1) surround myself with like-minded individuals who are a constant source of support and inspiration (I'm lucky to know and call many female entrepreneurs friends and confidants) 2) read/watch-- anything and everything about design that I can get my hands on (a new favorite is Beautiful by Mark D. Sikes) 3) take a step back every now and then to regroup and come back refreshed!

      Hi Kelly! Thanks so much for joining :) My dad always says, "Rome wasn't built overnight." It kills me because he is just slightly off but so right at the same time! Building a brand and business take time so to keep myself motivated I make a conscious effort to 1) surround myself with like-minded individuals who are a constant source of support and inspiration (I'm lucky to know and call many female entrepreneurs friends and confidants) 2) read/watch-- anything and everything about design that I can get my hands on (a new favorite is Beautiful by Mark D. Sikes) 3) take a step back every now and then to regroup and come back refreshed!

  • WallFlower
    2y ago

    Is there a big trend in design this year?

    Is there a big trend in design this year?

    • Roxy Te Owens
      Roxy Te Owens Founder & Head Designer of Society Social
      2y ago New York, NY, United States

      Hi WallFlower! Thank you for joining :) Based on Pantone's 2017 color of the year "greenery," we'll be seeing green make it's way more into home and accessories. I would love to see it in the form of a delicious velvet or taken more literal with people bringing more of the outdoors in! I also think that texture is going to take a front seat. Texture always makes a space more interesting whether it's said velvet or natural materials like grasscloth or seagrass, or a chunky knit throw! To me, tactile always adds style!

      Hi WallFlower! Thank you for joining :) Based on Pantone's 2017 color of the year "greenery," we'll be seeing green make it's way more into home and accessories. I would love to see it in the form of a delicious velvet or taken more literal with people bringing more of the outdoors in! I also think that texture is going to take a front seat. Texture always makes a space more interesting whether it's said velvet or natural materials like grasscloth or seagrass, or a chunky knit throw! To me, tactile always adds style!

  • Roxy Te Owens
    Roxy Te Owens Founder & Head Designer of Society Social
    2y ago New York, NY, United States

    Thank you guys for being so easy to chat with! I hope my answers were informative :) I'm signing off for now, but I'll check back in soon! Cheers!

    Thank you guys for being so easy to chat with! I hope my answers were informative :) I'm signing off for now, but I'll check back in soon! Cheers!


Roxy Te Owens
Founder & Head Designer of Society Social

Roxy is an ex-corporate rat racer turned self-proclaimed dream chaser. She was born in the Philippines and lived the first 2 years of her life in a furniture factory with her brother and parents, who also being entrepreneurs, could not afford to build a home for their young family while at the same [...]

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