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#AskAMogulAnything:Hi,I'mJaneWurwand.I'mtheco-founderofDermalogica,aglobalbeautyforcein100countries.Mymission:tosupportfemaleentrepreneursworldwide.Askmeanythingyou'dlike!YourquestionswillbeansweredLIVEon10/17.

Jane Wurwand
Jane Wurwand Founder, Dermalogica
3y Los Angeles, CA Conversation

Your questions will be answered on Monday, October 17th at 1:30 pm ET. To ask a question, click here to create a Mogul profile, then post a question in the comment section below!

Hi -

I'm Jane Wurwand, I'm the co-Founder and Chief Visionary of Dermalogica and The International Dermal Institute, which are recognized as game-changing brands within the sphere of professional skin care education. Today, Dermalogica products are the number one choice of more than 100,000 professional skin therapists in more than 100 countries worldwide. 

One of my biggest missions: supporting female entrepreneurs worldwide. In 2011, after three decades of work in the skin care industry where the vast majority of ownership and work-force is female, I founded FITE(Financial Independence Through Entrepreneurship) to help support women entrepreneurs around the world. A social impact initiative that creates pathways to entrepreneurship by providing access to small loans, business resources, education and leadership training, FITE has to-date assisted more than 75,000 women in gaining financial independence worldwide.

I have actively worked with the United Nations in recent years in areas pertaining to women-owned small businesses and women's economic empowerment.

Some more information about me: I was born and raised in the United Kingdom. I am a direct descendant of Sir Francis Drake. I self-funded my business using $14,000 - and took out no bank loans or outside investors! I am addicted to two things: green matches and pilates. I credit David Bowie with teaching me how to be brave. And I never went to college (but still managed to become a Presidential Ambassador for Global Entrepreneurship). My husband and I have two daughters we are raising in Los Angeles.

Now's your chance to ask me anything! Please write your questions in the comments section below and I'll answer the questions live on Monday, October 17th at 1:30 pm ET. 

51 replies

As a guest user, you can still reply to conversations. Just press the "Reply" button below, which will prompt you to sign in or sign up on Mogul before your Reply posts.

  • Jane Wurwand
    Jane Wurwand Founder, Dermalogica
    3y ago Los Angeles, CA

    Thanks for your time and questions everyone. It's been fun connecting with you. To follow me in the future, I'm on Twitter at @DermalogicaJane. Please also follow us on Instagram @Dermalogica!

    Thanks for your time and questions everyone. It's been fun connecting with you. To follow me in the future, I'm on Twitter at @DermalogicaJane. Please also follow us on Instagram @Dermalogica!

  • kellyhudson
    3y ago

    Jane we're sitting here in class at a partnership school reading through your live questions and answers. As a class we have one question, " Will there ever be a program set in place for select student to intern directly under your supervision?"

    Jane we're sitting here in class at a partnership school reading through your live questions and answers. As a class we have one question, " Will there ever be a program set in place for select student to intern directly under your supervision?"

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I would love that! I wish that I could offer a direct internship, but it's just not possible. In our first five years, I had every great student I could grab assisting in classes and interning with me, but that time has passed and now our internships are much better organized between all of our amazing team and their departments. Go to our website at dermalogica.com and look under the career section at the bottom of the home page to apply for one. Who knows? If you are based in our HQ in Carson, you may we'll end up working with me!

      I would love that! I wish that I could offer a direct internship, but it's just not possible. In our first five years, I had every great student I could grab assisting in classes and interning with me, but that time has passed and now our internships are much better organized between all of our amazing team and their departments. Go to our website at dermalogica.com and look under the career section at the bottom of the home page to apply for one. Who knows? If you are based in our HQ in Carson, you may we'll end up working with me!

  • Jane Wurwand
    Jane Wurwand Founder, Dermalogica
    3y ago Los Angeles, CA

    Hi everyone, it's Jane Wurwand I'm here live to answer your questions for the next hour. I'll be answering questions that have already been posted as well as new questions that are added for the next hour - so now's your time to ask me anything!

    Hi everyone, it's Jane Wurwand I'm here live to answer your questions for the next hour. I'll be answering questions that have already been posted as well as new questions that are added for the next hour - so now's your time to ask me anything!

  • Maria Scherer 74

    What and who inspired you to start your company and why? Any advice for someone who is just starting to build their business?

    What and who inspired you to start your company and why? Any advice for someone who is just starting to build their business?

  • Mia Andrea
    Mia Andrea Mogul influencer
    3y ago Norway

    Namaste, as a yogi with psoriasis I love beauty. I am looking for a specific brand to partner with because the condition might remain,bit you can still feel good in the skin you are in with Dermalogica. I want to write about this fantastic journey on Mogul. Are you interested?

    Namaste, as a yogi with psoriasis I love beauty. I am looking for a specific brand to partner with because the condition might remain,bit you can still feel good in the skin you are in with Dermalogica. I want to write about this fantastic journey on Mogul. Are you interested?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I’m sure our media team would love to hear from you! Please reach out to press@dermalogica.com.

      I’m sure our media team would love to hear from you! Please reach out to press@dermalogica.com.

  • miranda444
    3y ago

    I love that you've accomplished so much - and are a wife and mom. What's your advice when it comes to finding work/life balance and managing to have both a career and a family?

    I love that you've accomplished so much - and are a wife and mom. What's your advice when it comes to finding work/life balance and managing to have both a career and a family?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      My Mum, who was widowed at age 38 with four girls to raise on her own, told my sisters and me that 'Life isn't about balance, it's about RESILIENCE'. Life doesn't come at us in even, small waves, it comes in calm water and suddenly tidal waves, and we have to be able to stand firm, get back up if we fall down and NEVER shrink ourselves or our courage. When we started the business, we weren't married and we didn't have children. I was 25 when we started, we got married when I was 32 and had our first daughter at age 36. I deliberately delayed starting a family because I couldn't figure out how I would work as hard as I needed to and travel as much as I did if I had a family. It was a deliberate choice. I'm sure we could have done it, but I can't say that I had the answer of how. When I had our first daughter, the business was over ten years old and profitable. I could then delegate the overseas trips and make sure I was home to make dinner each night (and still do). I feel really fortunate that I had the time to space out the responsibility and after I had our daughters, I only kept the things that ONLY I could do, and I trained someone else to do the rest. It worked out fine and I realized that if someone else can do something 70% as well as you can, it's perfectly ok to let them do it.

      My Mum, who was widowed at age 38 with four girls to raise on her own, told my sisters and me that 'Life isn't about balance, it's about RESILIENCE'. Life doesn't come at us in even, small waves, it comes in calm water and suddenly tidal waves, and we have to be able to stand firm, get back up if we fall down and NEVER shrink ourselves or our courage. When we started the business, we weren't married and we didn't have children. I was 25 when we started, we got married when I was 32 and had our first daughter at age 36. I deliberately delayed starting a family because I couldn't figure out how I would work as hard as I needed to and travel as much as I did if I had a family. It was a deliberate choice. I'm sure we could have done it, but I can't say that I had the answer of how. When I had our first daughter, the business was over ten years old and profitable. I could then delegate the overseas trips and make sure I was home to make dinner each night (and still do). I feel really fortunate that I had the time to space out the responsibility and after I had our daughters, I only kept the things that ONLY I could do, and I trained someone else to do the rest. It worked out fine and I realized that if someone else can do something 70% as well as you can, it's perfectly ok to let them do it.

  • booklover423
    3y ago

    What do you believe are the top two or three skills necessary to succeed as an entrepreneur?

    What do you believe are the top two or three skills necessary to succeed as an entrepreneur?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I believe you have to know the niche that you are aiming to build your business in. You have to know it really well. That’s where you spot the opportunity. That’s also what builds your belief in the idea. When we were launching IDI, we spoke to one of the biggest distributors of hair products in America, and they said, that a skin care business would never work, because American women bathe everyday. Europeans needed people to clean their skin, but Americans didn’t. If I hadn’t understood skin care, I might have believed that is true. However I knew that wasn’t the case. Knowing your niche. The second thing is, you have to be absolutely focused. Go narrow, go deep. Do not get distracted. We focused on professional salon skin care. Not makeup, nails, tanning, hair. Just professional skin care. That’s how you build a brand. You have to be able to make a decision, without having all the information. You’ll never have all the information – especially in a new category. There may not be any data on what you are doing. Our rule was, if we have 70% of the information, that’s enough to make a decision.

      I believe you have to know the niche that you are aiming to build your business in. You have to know it really well. That’s where you spot the opportunity. That’s also what builds your belief in the idea. When we were launching IDI, we spoke to one of the biggest distributors of hair products in America, and they said, that a skin care business would never work, because American women bathe everyday. Europeans needed people to clean their skin, but Americans didn’t. If I hadn’t understood skin care, I might have believed that is true. However I knew that wasn’t the case. Knowing your niche. The second thing is, you have to be absolutely focused. Go narrow, go deep. Do not get distracted. We focused on professional salon skin care. Not makeup, nails, tanning, hair. Just professional skin care. That’s how you build a brand. You have to be able to make a decision, without having all the information. You’ll never have all the information – especially in a new category. There may not be any data on what you are doing. Our rule was, if we have 70% of the information, that’s enough to make a decision.

  • Bethany Heinrich
    Bethany Heinrich Mogul Influencer
    3y ago New York, NY, United States

    Hi Jane! What do you believe is the must skin care regime. It can get so confusing sometimes with so many products, but would you say there are some that are more important to use than others in order to have great skin?

    Hi Jane! What do you believe is the must skin care regime. It can get so confusing sometimes with so many products, but would you say there are some that are more important to use than others in order to have great skin?

  • Sara Warden 1
    [deleted]
    3y ago

    [deleted]

    [deleted]

  • Sara Warden 1
    3y ago

    When being in the first year of business and learning so much, wanting to be at the top of your game but having a lot to learn to get there; How do you stay patient and decide how to prioritise time between, marketing, finance, family, and educating your staff to produce your vision... when there is only you! You and big dreams. What comes first? Success is a journey... right? Takes time? Thank you

    When being in the first year of business and learning so much, wanting to be at the top of your game but having a lot to learn to get there; How do you stay patient and decide how to prioritise time between, marketing, finance, family, and educating your staff to produce your vision... when there is only you! You and big dreams. What comes first? Success is a journey... right? Takes time? Thank you

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      The first few years of business is your proving ground – how serious are you? How focused? How determined? How creative? And how resilient are you? How badly do you REALLY want this? In that first year, it is a non stop slog to stay solvent and stable. We drew no real salary out of the business, took only $300 per month for absolute basics other than rent, and worked at least 16 hours a day at least 6 days a week. We lived, ate, slept and dreamt the business. We were not married, had no children, lived away from our families who were overseas and hadn't made friends in the USA yet, so you could say that we had all the time in the world! Of course you can build a business having more going on in your life, it what worked for us was a complete and unchallenged ability to focus. The first priority must be to target your consumer and truly ensure you are offering what they need and want – ongoing refining of the business model and focus on the end consumer who is buying what you are selling. Then hard scrutiny of your profitability and margins so that when you do start scaling, the profitability will be there. Spend only as much on marketing materials as you need to and make sure that you spend on making things better quality and not just more quantity. Use digital media heavily as it's free and helps get your brand message out there. Don't buy expensive office furniture or equipment. If you need to stand in Kinkos at midnight you can do it rather than spend on expensive equipment that you don't need yet. Staff training? You likely may not have staff in the first year – we didn't, and when I needed someone to answer the phone, I bartered classes with a student of mine. Figure it out, make it work, and keep your focus on the dream outcome. It does take time, but ultimately you can get there!

      The first few years of business is your proving ground – how serious are you? How focused? How determined? How creative? And how resilient are you? How badly do you REALLY want this? In that first year, it is a non stop slog to stay solvent and stable. We drew no real salary out of the business, took only $300 per month for absolute basics other than rent, and worked at least 16 hours a day at least 6 days a week. We lived, ate, slept and dreamt the business. We were not married, had no children, lived away from our families who were overseas and hadn't made friends in the USA yet, so you could say that we had all the time in the world! Of course you can build a business having more going on in your life, it what worked for us was a complete and unchallenged ability to focus. The first priority must be to target your consumer and truly ensure you are offering what they need and want – ongoing refining of the business model and focus on the end consumer who is buying what you are selling. Then hard scrutiny of your profitability and margins so that when you do start scaling, the profitability will be there. Spend only as much on marketing materials as you need to and make sure that you spend on making things better quality and not just more quantity. Use digital media heavily as it's free and helps get your brand message out there. Don't buy expensive office furniture or equipment. If you need to stand in Kinkos at midnight you can do it rather than spend on expensive equipment that you don't need yet. Staff training? You likely may not have staff in the first year – we didn't, and when I needed someone to answer the phone, I bartered classes with a student of mine. Figure it out, make it work, and keep your focus on the dream outcome. It does take time, but ultimately you can get there!

      • Sara Warden 1
        3y ago

        Thank you so much for taking the time to answer my question. This has been so insightful and I can't explain what a motivational tool this will be for me everyday. Thank you for supporting women and giving them the skills and confidence to move forward. Since taking on Dermalogica 2 months ago, in the UK, your company has been nothing but supportive. Thank you once again

        Thank you so much for taking the time to answer my question. This has been so insightful and I can't explain what a motivational tool this will be for me everyday. Thank you for supporting women and giving them the skills and confidence to move forward. Since taking on Dermalogica 2 months ago, in the UK, your company has been nothing but supportive. Thank you once again

  • Partise
    3y ago

    Hi Jane! Having been in business for 38 years and one of your first distributers of Dermalogica. I have seen the business side of skin care sales change tremendously. How can the "small business" compete with the internet that continuously undermines our ability to sell at the suggested retail price? There will always be the loyal client whom we have worked on for years and wants to support us as women in business. Now I find that with many of the "millennials" loyalty and support is not part of their focus. It is about getting the best deal and as quickly as possible. eg: free shipping, next day delivery, prices cut by 20%

    Hi Jane! Having been in business for 38 years and one of your first distributers of Dermalogica. I have seen the business side of skin care sales change tremendously. How can the "small business" compete with the internet that continuously undermines our ability to sell at the suggested retail price? There will always be the loyal client whom we have worked on for years and wants to support us as women in business. Now I find that with many of the "millennials" loyalty and support is not part of their focus. It is about getting the best deal and as quickly as possible. eg: free shipping, next day delivery, prices cut by 20%

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      Any business, whether it’s a Best Buy or a salon, you have to offer two things – one, you have to offer a product that customers want; two, you have to offer an experience or service that is not available on the internet. There’s no point in offering a product that no one has ever heard of; customers are on social media and care about branding. The question is, what can I offer that isn’t available on the internet and isn’t even possible on the internet, and that is the human connection, the personalization, and the education that happens when they meet with a licensed skin therapist. You have to build ever stronger relationships with your customers. And not only current customers, but new ones. Salons have been traditionally weak at cultivating NEW busines - we often rely on clients walking in, and retail product only to clients who have services. We have to offer experiences to customers who haven't had a lengthy service, and in combination with a microservice menu. We introduced microzones a decade ago. We have taught and modeled in our own stores a new paradigm of business. We see Dermalogica at full price in our own stores and do 60-70% of our business in retail sales. We are doubling down on the experiences and education and personalization of a regimen that only happens when we see their skin face to face. Our flagships are an open book to any of our accounts who would like to learn from them. For millennials specifically, it does help if your space tells a story, and is Instagrammable/visually exciting. They like to come in with friends, so put two seats together at the skin bar, market towards tandem treatments, give them reason to insert themselves into the story.

      Any business, whether it’s a Best Buy or a salon, you have to offer two things – one, you have to offer a product that customers want; two, you have to offer an experience or service that is not available on the internet. There’s no point in offering a product that no one has ever heard of; customers are on social media and care about branding. The question is, what can I offer that isn’t available on the internet and isn’t even possible on the internet, and that is the human connection, the personalization, and the education that happens when they meet with a licensed skin therapist. You have to build ever stronger relationships with your customers. And not only current customers, but new ones. Salons have been traditionally weak at cultivating NEW busines - we often rely on clients walking in, and retail product only to clients who have services. We have to offer experiences to customers who haven't had a lengthy service, and in combination with a microservice menu. We introduced microzones a decade ago. We have taught and modeled in our own stores a new paradigm of business. We see Dermalogica at full price in our own stores and do 60-70% of our business in retail sales. We are doubling down on the experiences and education and personalization of a regimen that only happens when we see their skin face to face. Our flagships are an open book to any of our accounts who would like to learn from them. For millennials specifically, it does help if your space tells a story, and is Instagrammable/visually exciting. They like to come in with friends, so put two seats together at the skin bar, market towards tandem treatments, give them reason to insert themselves into the story.

  • Tiffany Pham
    Tiffany Pham Founder & CEO, Mogul
    3y ago New York, NY, USA

    Thank you so much for being here, Jane. What did you spend the initial $14,000 on? Once you had at least 10 employees, how did you scale up the business from there? Did you continue to fuel the growth of your business through profits?

    Thank you so much for being here, Jane. What did you spend the initial $14,000 on? Once you had at least 10 employees, how did you scale up the business from there? Did you continue to fuel the growth of your business through profits?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      With IDI, we had enough money for first and last month’s rent; we were living on Ray’s salary, which paid for apartment rent; then were using the class fees to cover rental, fees. I bartered free classes for someone to answer the phones. We managed to save $14K to launch Dermalogica, which was spent on the first packaing, black and white brochure (we couldn’t afford color) and on our initial pilot formulations. We paid the manufacturer to fill a dozen of each of 27 products. Then we went to a trade show in January in Long Beach, and bartered an equipment company to take one of their booths in exchange for demonstrating their equipment. We had the pilot product to show. We were taking opening orders of $1500 with a promised delivery in March. We already had hundreds of students coming to the show, and we had been telling them about Dermalogica for six months. We’d see the interest. Our goal at the show was to open 10 accounts in three days, which would give us %15K, which is what we needed to do the first run. And we opened 10 accounts in three hours. We did a million dollars in the first year. Because the salon industry was and still is a cash-on-delivery business, we had positive cash flow immediately. We didn’t open accounts that wanted to use credit. We couldn’t carry the debt, so we wouldn’t do it. We were absolutely strict that we would not open anyone who was not COD.

      With IDI, we had enough money for first and last month’s rent; we were living on Ray’s salary, which paid for apartment rent; then were using the class fees to cover rental, fees. I bartered free classes for someone to answer the phones. We managed to save $14K to launch Dermalogica, which was spent on the first packaing, black and white brochure (we couldn’t afford color) and on our initial pilot formulations. We paid the manufacturer to fill a dozen of each of 27 products. Then we went to a trade show in January in Long Beach, and bartered an equipment company to take one of their booths in exchange for demonstrating their equipment. We had the pilot product to show. We were taking opening orders of $1500 with a promised delivery in March. We already had hundreds of students coming to the show, and we had been telling them about Dermalogica for six months. We’d see the interest. Our goal at the show was to open 10 accounts in three days, which would give us %15K, which is what we needed to do the first run. And we opened 10 accounts in three hours. We did a million dollars in the first year. Because the salon industry was and still is a cash-on-delivery business, we had positive cash flow immediately. We didn’t open accounts that wanted to use credit. We couldn’t carry the debt, so we wouldn’t do it. We were absolutely strict that we would not open anyone who was not COD.

  • Gilly Stirland 57

    Dea Jane firstly as an expert Skin Therapist trained at IDI in York UK. I would like to thank you for your vision I have found it inspiring. I have a tiny skin centre in rural Lincolnshire and am about to embark on my project to open a state of the art skin centre in the City of Lincoln. How do I do this? I have no budget, Just my enthusiasm and my own two hands. I've secured a premesis and am starting my project mid November.

    Dea Jane firstly as an expert Skin Therapist trained at IDI in York UK. I would like to thank you for your vision I have found it inspiring. I have a tiny skin centre in rural Lincolnshire and am about to embark on my project to open a state of the art skin centre in the City of Lincoln. How do I do this? I have no budget, Just my enthusiasm and my own two hands. I've secured a premesis and am starting my project mid November.

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I really appreciate that you are part of the Tribe that brought us our success and I thank YOU! I wouldn’t call your skin center ‘tiny’, I’m sure that I would call it a ‘jewel box’ – as with precious stones, it’s never about the size and always about the quality and rarity. That’s you! You don’t say how long you have had your current salon, or how successful you have been. If there is still work to do on making that current business stable and profitable I would do that before embarking on an even bigger scale. Learn as you go, but don’t try to leapfrog ahead on a business model that you haven’t mastered the startup phase of. Let’s assume that you ARE ready to grow and that you have mastered the scale of your start up and ready to scale up. Do you have basic financial literacy? If not, can you get a basic education through night classes, internet and work experience? You need to write out your business plan. We hand wrote ours on 5 pages of a yellow legal paper pad on our kitchen table, so I’m not talking about anything elaborate or complex. It’s a road map for You to write out what your idea is, how you will execute on it, what are the potential pitfalls and opportunities ahead and what do you need to do it. We laid it out under the following headings; background [our experience and skills]; opportunity [what we saw as the key opportunity for success and that included our Los Angeles location]; execution [what we needed to do to create success]; USP [unique sales proposition – what will make you different from everyone else]; conclusion [what your dream outcome would be]. You then need to sharpen your pencil and be absolutely as accurate as you can be drawing up a financial budget covering your initial costs of rent, overhead, salary, supplies, marketing [even if it’s only a basic menu and cards], digital marketing platforms etc. be as accurate as you can. Do you need funding? Can you fund alone? Can you negotiate terms for your equipment and products? Plan out your business on paper – it costs NOTHING and provides you a roadmap of how you will achieve your success. One thing to consider; if you were to set out on a road trip, you would need three pieces of information. First, where are you going to go, and why? Second, where are you starting from? And third, how are you going to get there? Armed with all three things, you can go off on an amazing journey – good luck!

      I really appreciate that you are part of the Tribe that brought us our success and I thank YOU! I wouldn’t call your skin center ‘tiny’, I’m sure that I would call it a ‘jewel box’ – as with precious stones, it’s never about the size and always about the quality and rarity. That’s you! You don’t say how long you have had your current salon, or how successful you have been. If there is still work to do on making that current business stable and profitable I would do that before embarking on an even bigger scale. Learn as you go, but don’t try to leapfrog ahead on a business model that you haven’t mastered the startup phase of. Let’s assume that you ARE ready to grow and that you have mastered the scale of your start up and ready to scale up. Do you have basic financial literacy? If not, can you get a basic education through night classes, internet and work experience? You need to write out your business plan. We hand wrote ours on 5 pages of a yellow legal paper pad on our kitchen table, so I’m not talking about anything elaborate or complex. It’s a road map for You to write out what your idea is, how you will execute on it, what are the potential pitfalls and opportunities ahead and what do you need to do it. We laid it out under the following headings; background [our experience and skills]; opportunity [what we saw as the key opportunity for success and that included our Los Angeles location]; execution [what we needed to do to create success]; USP [unique sales proposition – what will make you different from everyone else]; conclusion [what your dream outcome would be]. You then need to sharpen your pencil and be absolutely as accurate as you can be drawing up a financial budget covering your initial costs of rent, overhead, salary, supplies, marketing [even if it’s only a basic menu and cards], digital marketing platforms etc. be as accurate as you can. Do you need funding? Can you fund alone? Can you negotiate terms for your equipment and products? Plan out your business on paper – it costs NOTHING and provides you a roadmap of how you will achieve your success. One thing to consider; if you were to set out on a road trip, you would need three pieces of information. First, where are you going to go, and why? Second, where are you starting from? And third, how are you going to get there? Armed with all three things, you can go off on an amazing journey – good luck!

      • Gilly Stirland 57

        Thank you for your reply Jane. I have been in the industry for about 20 years, I've worked for myself and in Spa's. My little jewel has been open since August 2015 and has made profit. My story is long but briefly for you. In 2010 I had a spinal operation that went wrong and left me in a wheel chair. I had to fight to get corrective surgery which happened in January 2015 and I got my mobility back. Having not worked for five years, I was elated to get back into my beloved profession. I opened my jewel in seven months later August 2015 and began my Dermalogica journey in April 2016 at Derm live in York. On 11 October, I became an Expert Skin Therapist which I am very proud of. I have all the planning in place and am ready to embark on my next phase. I darent leave it too long because I'm 54 now 🙈 And feel in my heart that this is my time. "You know, when you just know"

        Thank you for your reply Jane. I have been in the industry for about 20 years, I've worked for myself and in Spa's. My little jewel has been open since August 2015 and has made profit. My story is long but briefly for you. In 2010 I had a spinal operation that went wrong and left me in a wheel chair. I had to fight to get corrective surgery which happened in January 2015 and I got my mobility back. Having not worked for five years, I was elated to get back into my beloved profession. I opened my jewel in seven months later August 2015 and began my Dermalogica journey in April 2016 at Derm live in York. On 11 October, I became an Expert Skin Therapist which I am very proud of. I have all the planning in place and am ready to embark on my next phase. I darent leave it too long because I'm 54 now 🙈 And feel in my heart that this is my time. "You know, when you just know"

  • MaryPflumPeterson

    Hi Jane - Such an honor to you have you answer questions on Ask A Mogul Anything. I'm amazed by your ability to start your business with just $14,000 and no loans or outside investors. What was the start-up process like? Did you have any doubt that it would succeed? And if you did have any doubts early on, what did you do to overcome or push through them?

    Hi Jane - Such an honor to you have you answer questions on Ask A Mogul Anything. I'm amazed by your ability to start your business with just $14,000 and no loans or outside investors. What was the start-up process like? Did you have any doubt that it would succeed? And if you did have any doubts early on, what did you do to overcome or push through them?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      We self-funded on $14,000 of seed money because we didn’t have any other options. We were immigrants who had been in the USA for less than a year, and we wanted to start a business offering advanced education to professional skin therapists. It was an industry in its infancy and the idea of advanced education was unheard of. Who would have taken a risk on us? We had no banking history, no credit rating, no degrees and no network. We had to be lean, frugal and every dollar counted. We lived in a one-bedroom small apartment in Los Angeles, walking distance to our first premises which were next to the social security office and were cheap. We scrimped on everything. We had no meals out in restaurants, bought NO new clothing or spent any money on anything other than necessities for the first three years. I took out $300 a month to buy what I needed and we lived on Raymond’s salary as a sales rep which was just over $1,000 a month. We bought furniture from the May Company clearance warehouse in Downey and we spent every cent on making sure we had good looking marketing materials and the basics for running our classes. We were both turned on with self-repeated enthusiasm and the absolute belief in the American Dream. When one of us was discouraged, the other brought them back to the mission – we were going to change the global skin care industry with a Tribe of professional salons as our team – it was the most exciting journey we had ever contemplated, and I would do it all again! What was the worst thing that could happen? If everything failed I can always get a job in a salon working as a skin therapist – that single thought has always sustained me and given me the confidence to take risks and always know that I WILL get a job if I need one!

      We self-funded on $14,000 of seed money because we didn’t have any other options. We were immigrants who had been in the USA for less than a year, and we wanted to start a business offering advanced education to professional skin therapists. It was an industry in its infancy and the idea of advanced education was unheard of. Who would have taken a risk on us? We had no banking history, no credit rating, no degrees and no network. We had to be lean, frugal and every dollar counted. We lived in a one-bedroom small apartment in Los Angeles, walking distance to our first premises which were next to the social security office and were cheap. We scrimped on everything. We had no meals out in restaurants, bought NO new clothing or spent any money on anything other than necessities for the first three years. I took out $300 a month to buy what I needed and we lived on Raymond’s salary as a sales rep which was just over $1,000 a month. We bought furniture from the May Company clearance warehouse in Downey and we spent every cent on making sure we had good looking marketing materials and the basics for running our classes. We were both turned on with self-repeated enthusiasm and the absolute belief in the American Dream. When one of us was discouraged, the other brought them back to the mission – we were going to change the global skin care industry with a Tribe of professional salons as our team – it was the most exciting journey we had ever contemplated, and I would do it all again! What was the worst thing that could happen? If everything failed I can always get a job in a salon working as a skin therapist – that single thought has always sustained me and given me the confidence to take risks and always know that I WILL get a job if I need one!

  • Victoria.Soto.Beauty.Expert

    In all of your experience in business, what has been a guiding force to keep the momentum going? Was it strategic or intuitive?

    In all of your experience in business, what has been a guiding force to keep the momentum going? Was it strategic or intuitive?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      It was both strategic and intuitive. We started out feeling that what we had to offer was both needed and wanted and as that bore out, we understood how to use that as our strategic advantage. Our guiding force was that we had a business that made OTHERS more successful. We started with our advanced education company – The International Dermal Institute. By attending classes, the skin therapists who came grew their skill set and learned business skills that allowed them to start and grow their own salons. When we then introduced Dermalogica, they embraced the product line as part of their education and were advocates and brand missionaries for us – we were ALL going to change the industry TOGETHER. And we did!

      It was both strategic and intuitive. We started out feeling that what we had to offer was both needed and wanted and as that bore out, we understood how to use that as our strategic advantage. Our guiding force was that we had a business that made OTHERS more successful. We started with our advanced education company – The International Dermal Institute. By attending classes, the skin therapists who came grew their skill set and learned business skills that allowed them to start and grow their own salons. When we then introduced Dermalogica, they embraced the product line as part of their education and were advocates and brand missionaries for us – we were ALL going to change the industry TOGETHER. And we did!

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      • Victoria.Soto.Beauty.Expert

        Thank you Jane! I am a proud business owner of a Platinum Circle Dermalogica account! We have grown our tribe double fold since we opened and as we continue to grow into new opportunities I often have to remind myself to always hold my intuition close, as it can lead to successful opportunities!

        Thank you Jane! I am a proud business owner of a Platinum Circle Dermalogica account! We have grown our tribe double fold since we opened and as we continue to grow into new opportunities I often have to remind myself to always hold my intuition close, as it can lead to successful opportunities!

  • Nic Lu 95
    3y ago

    When did you know you wanted to go into the skin care industry? And what attracted you to the field?

    When did you know you wanted to go into the skin care industry? And what attracted you to the field?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      Because my Mum had been widowed at such a young age, and there was no spare or extra money in our home, I got a job every Saturday in the local hair salon at age 13. I fell in love with the industry and the people in it – that small hair salon in the south of England was the most exciting, glamourous and wonderful place I had ever been in! the staff were fierce, hardworking, gritty and street smart. They loved their work and the worked hard to make sure they could deliver what their clients wanted. They were making good money and even better tips and I saw the pathway to not only working in an industry that could offer me a good job but that I could also own my own business in. I went to study skin care straight from high school and I never looked back. I came to the USA with one suitcase and my diploma from beauty school rolled up inside – it was my golden ticket in the chocolate bar and I had arrived in the country that celebrates the best entrepreneurs. Yay!

      Because my Mum had been widowed at such a young age, and there was no spare or extra money in our home, I got a job every Saturday in the local hair salon at age 13. I fell in love with the industry and the people in it – that small hair salon in the south of England was the most exciting, glamourous and wonderful place I had ever been in! the staff were fierce, hardworking, gritty and street smart. They loved their work and the worked hard to make sure they could deliver what their clients wanted. They were making good money and even better tips and I saw the pathway to not only working in an industry that could offer me a good job but that I could also own my own business in. I went to study skin care straight from high school and I never looked back. I came to the USA with one suitcase and my diploma from beauty school rolled up inside – it was my golden ticket in the chocolate bar and I had arrived in the country that celebrates the best entrepreneurs. Yay!

  • Gabriela Baez Pages 84

    What advice would you give those wanting to start their own business?

    What advice would you give those wanting to start their own business?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      Same advice my Mum gave me – ‘Learn how to DO something’. What skills do you bring to the table? What can you learn to do in an area that you love and care about? Why will other people care about your business – what about it makes their lives better, easier or more exciting? Having a skill set alone is enough to get you working, but not enough for you to start your own small business and be successful. In order to do that, you have to have a basic financial literacy and the business education to understand how to start, build and run a small business. I’m not taking about getting an MBA – I’m talking about work experience in the field that you want to own a business in – start working in the most successful version of that business you can find and learn as much as you can. Work your way up, just figure out what makes it work well and also what you would do differently. Take evening classes if needed in basic financial literacy and be DETERMINED and FOCUSED on your dream outcome. Don’t listen to the naysayers – there will always be plenty of people who will tell you it can’t be done – NEVER shrink yourself or your capacity and do NOT allow others to do that for you.

      Same advice my Mum gave me – ‘Learn how to DO something’. What skills do you bring to the table? What can you learn to do in an area that you love and care about? Why will other people care about your business – what about it makes their lives better, easier or more exciting? Having a skill set alone is enough to get you working, but not enough for you to start your own small business and be successful. In order to do that, you have to have a basic financial literacy and the business education to understand how to start, build and run a small business. I’m not taking about getting an MBA – I’m talking about work experience in the field that you want to own a business in – start working in the most successful version of that business you can find and learn as much as you can. Work your way up, just figure out what makes it work well and also what you would do differently. Take evening classes if needed in basic financial literacy and be DETERMINED and FOCUSED on your dream outcome. Don’t listen to the naysayers – there will always be plenty of people who will tell you it can’t be done – NEVER shrink yourself or your capacity and do NOT allow others to do that for you.

  • Gabriela Baez Pages 84
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    3y ago

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  • Cindy Moore
    3y ago

    As a Presidential Ambassador for Global Entrepreneurship, what are the goals you wish to achieve with the next President of the United States?

    As a Presidential Ambassador for Global Entrepreneurship, what are the goals you wish to achieve with the next President of the United States?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I have three goals in mind to achieve during my Ambassadorship; 1. Purpose-driven education. Focus attention on the fact that we have diminished the importance of purpose-driven education and learning a skill set. Learning a skill and a trade is the quickest route to starting your own business, and we need to imbed that opportunity starting in middle school to make sure that the 4-year University education is not the only route talked about. We need to fund community colleges who offer purpose-driven education, push large companies to offer paid apprenticeships and support skilled entrepreneurs with our buying power. 2. Start-up Funding. Push financial institutions to fund small start-ups who otherwise fall through the funding opportunities. Small businesses often need anywhere from $10,000 - $80,000 of seed funding. Most salons start with self-funding – often around $25,000 spread over three credit cards and paid back at an interest rate of 26%. If the startup entrepreneur can’t fund on their own credit cards, they may go to a money lender who will charge anywhere from 38-50% interest – it’s completely unsustainable. Large banks see that scale as too small to bother with, and the startup may have poor credit so they won’t even qualify for a loan. As Hillary Clinton recently said, ‘Most entrepreneurs dreams die in the parking lots of banks’. C’mon – there’s the BIG opportunity for funders! 3. Job creation. Entrepreneurs are job creators, not job seekers. Every small entrepreneur at least employs themselves, and often a couple of others [or a couple of hundred!]. We NEED our small businesses to get going, scale and hire plenty of people – the UN says we will need 600 million new jobs before 2030 and they will not come from large corporations, they will come from small businesses.

      I have three goals in mind to achieve during my Ambassadorship; 1. Purpose-driven education. Focus attention on the fact that we have diminished the importance of purpose-driven education and learning a skill set. Learning a skill and a trade is the quickest route to starting your own business, and we need to imbed that opportunity starting in middle school to make sure that the 4-year University education is not the only route talked about. We need to fund community colleges who offer purpose-driven education, push large companies to offer paid apprenticeships and support skilled entrepreneurs with our buying power. 2. Start-up Funding. Push financial institutions to fund small start-ups who otherwise fall through the funding opportunities. Small businesses often need anywhere from $10,000 - $80,000 of seed funding. Most salons start with self-funding – often around $25,000 spread over three credit cards and paid back at an interest rate of 26%. If the startup entrepreneur can’t fund on their own credit cards, they may go to a money lender who will charge anywhere from 38-50% interest – it’s completely unsustainable. Large banks see that scale as too small to bother with, and the startup may have poor credit so they won’t even qualify for a loan. As Hillary Clinton recently said, ‘Most entrepreneurs dreams die in the parking lots of banks’. C’mon – there’s the BIG opportunity for funders! 3. Job creation. Entrepreneurs are job creators, not job seekers. Every small entrepreneur at least employs themselves, and often a couple of others [or a couple of hundred!]. We NEED our small businesses to get going, scale and hire plenty of people – the UN says we will need 600 million new jobs before 2030 and they will not come from large corporations, they will come from small businesses.

  • Diane Ben 30
    3y ago

    Why did you decide to start FITE?

    Why did you decide to start FITE?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I believe that Financial Independence is crucial to accessing the most options, opportunities and success in our lives. I have seen firsthand that the fastest route to that financial independence is through entrepreneurship, and that is seeded though purpose-driven education and a skill set. After almost four decades of working in the salon industry where the majority of ownership and workforce is female, I have witnessed the grit and determination that defines our industry and I believe it can serve as a blueprint of how to model that journey for others.

      I believe that Financial Independence is crucial to accessing the most options, opportunities and success in our lives. I have seen firsthand that the fastest route to that financial independence is through entrepreneurship, and that is seeded though purpose-driven education and a skill set. After almost four decades of working in the salon industry where the majority of ownership and workforce is female, I have witnessed the grit and determination that defines our industry and I believe it can serve as a blueprint of how to model that journey for others.

  • Cindy Moore
    3y ago

    You’ve had a lot of success and have had the opportunity to accomplish a lot. What do you wish people remember you for?

    You’ve had a lot of success and have had the opportunity to accomplish a lot. What do you wish people remember you for?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I hope that my personal legacy will be remembered as one that worked with and through women entrepreneurs to define, bring respect and success to them, and ensure that they were able to live their most fully authentic lives.

      I hope that my personal legacy will be remembered as one that worked with and through women entrepreneurs to define, bring respect and success to them, and ensure that they were able to live their most fully authentic lives.

  • Rebecca V8
    3y ago

    What sets Dermalogica apart from other professional skin care lines?

    What sets Dermalogica apart from other professional skin care lines?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I believe there are three things that set us apart: 1. The education we provide our skin therapists is considered the gold standard in the industry. Post-graduate training at almost 40 IDIs worldwide. 2. Our incredible Tribe of well trained, dedicated professional Skin Therapists, most of whom own their own businesses and partner with Dermalogica to get their clients the results they want – our Tribe is fresh, Fierce and focused! 3. We don’t use common irritating ingredients such as lanolin, SD alcohol, mineral oil, or artificial colors and fragrances, and we are about skin health, not beauty or pampering or fluffy luxury.

      I believe there are three things that set us apart: 1. The education we provide our skin therapists is considered the gold standard in the industry. Post-graduate training at almost 40 IDIs worldwide. 2. Our incredible Tribe of well trained, dedicated professional Skin Therapists, most of whom own their own businesses and partner with Dermalogica to get their clients the results they want – our Tribe is fresh, Fierce and focused! 3. We don’t use common irritating ingredients such as lanolin, SD alcohol, mineral oil, or artificial colors and fragrances, and we are about skin health, not beauty or pampering or fluffy luxury.

  • Lulubell
    3y ago

    Your mission to support female entrepreneurs worldwide is such a great cause and something I too feel passionate about. Could you explain why this is an important mission for you?

    Your mission to support female entrepreneurs worldwide is such a great cause and something I too feel passionate about. Could you explain why this is an important mission for you?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      As a female entrepreneur I care deeply about the economic opportunities that are available to women through business. Financial independence started early for me – my mother was widowed at age 38 with 4 young girls to raise – I’m the youngest of four and I was two years old when my father passed away suddenly. My mother, who hadn’t worked since she had been married 16 years earlier, immediately went back to work as a nurse, and relied on her skill set training to support us and keep our family together. The 5 most important words anyone has ever said to me was my Mum who said ‘Learn how to DO something!’. If we don’t have financial independence, we don’t have control over our own lives. If we can’t earn our own income, bank it, access it and spend it ourselves, then someone else is controlling our options and opportunities and choices. For me, the most important mission that I have is to make sure I can help as many women as possible realize their own emancipation and live their most authentic lives with full access to all opportunities.

      As a female entrepreneur I care deeply about the economic opportunities that are available to women through business. Financial independence started early for me – my mother was widowed at age 38 with 4 young girls to raise – I’m the youngest of four and I was two years old when my father passed away suddenly. My mother, who hadn’t worked since she had been married 16 years earlier, immediately went back to work as a nurse, and relied on her skill set training to support us and keep our family together. The 5 most important words anyone has ever said to me was my Mum who said ‘Learn how to DO something!’. If we don’t have financial independence, we don’t have control over our own lives. If we can’t earn our own income, bank it, access it and spend it ourselves, then someone else is controlling our options and opportunities and choices. For me, the most important mission that I have is to make sure I can help as many women as possible realize their own emancipation and live their most authentic lives with full access to all opportunities.

  • Jesie Garlits Hong 9

    Having a great vision to empower women, how do you ensure that same passion and DNA trickles down to every member of your tribe?

    Having a great vision to empower women, how do you ensure that same passion and DNA trickles down to every member of your tribe?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      You can’t make someone care about an issue. They have to come to that level of emotional involvement themselves. I do think though, that there’s a great chance that the people we hire at Dermalogica, and the ones who stay with us for the long haul, DO feel as strongly as I do about gender equality, or they wouldn’t be with us in the first place, and certainly wouldn’t stay. For Dermalogica, it’s not only about the issue of gender equality, it’s also about recognizing and honoring the fact that we wouldn’t be a success without the women entrepreneurs who support our Brand, buy our products and use them in their salons. Professional Skin Therapist are 98% women, and 2% amazing and supportive men – and all of us make up the incredible industry that creates more entrepreneurs than any other. The Dermalogica employee pool is 81% women and we are 71% women at a management level – it would likely be pretty difficult for us NOT to care about women’s empowerment!

      You can’t make someone care about an issue. They have to come to that level of emotional involvement themselves. I do think though, that there’s a great chance that the people we hire at Dermalogica, and the ones who stay with us for the long haul, DO feel as strongly as I do about gender equality, or they wouldn’t be with us in the first place, and certainly wouldn’t stay. For Dermalogica, it’s not only about the issue of gender equality, it’s also about recognizing and honoring the fact that we wouldn’t be a success without the women entrepreneurs who support our Brand, buy our products and use them in their salons. Professional Skin Therapist are 98% women, and 2% amazing and supportive men – and all of us make up the incredible industry that creates more entrepreneurs than any other. The Dermalogica employee pool is 81% women and we are 71% women at a management level – it would likely be pretty difficult for us NOT to care about women’s empowerment!

  • tishita
    3y ago

    who do you think is your consumer? Why did you start it for her?

    who do you think is your consumer? Why did you start it for her?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I don’t think of our consumer in terms of gender, but more in terms of what their needs are and what products would make their life easier and their skin at its optimum condition and health, and therefore appearance. I see myself as our consumer – I’m a working wife and mother of two daughters and an ambitious entrepreneur. I need products that are as hard working as I am, and I need them to be able to travel with me, work well and take as little time as possible! For example, I need a cleanser that removes all my make-up including waterproof mascara, that I can always use in a pinch to wash my hair with or even wash out my underwear in a hotel sink [and I have!]. Just FYI – my go-to cleanser is our Special Cleansing Gel that does of those things for me if I need it to! I don’t want luxury products that focus on pampering and a feel-good factor, I want prestige products that guarantee results with no hype of false promises – that’s our promise to our consumer, and that’s why I developed Dermalogica and use it.

      I don’t think of our consumer in terms of gender, but more in terms of what their needs are and what products would make their life easier and their skin at its optimum condition and health, and therefore appearance. I see myself as our consumer – I’m a working wife and mother of two daughters and an ambitious entrepreneur. I need products that are as hard working as I am, and I need them to be able to travel with me, work well and take as little time as possible! For example, I need a cleanser that removes all my make-up including waterproof mascara, that I can always use in a pinch to wash my hair with or even wash out my underwear in a hotel sink [and I have!]. Just FYI – my go-to cleanser is our Special Cleansing Gel that does of those things for me if I need it to! I don’t want luxury products that focus on pampering and a feel-good factor, I want prestige products that guarantee results with no hype of false promises – that’s our promise to our consumer, and that’s why I developed Dermalogica and use it.

  • Kirsty Cawood 94

    Are any of dermalogicas ingredients (not products), tested on animals?

    Are any of dermalogicas ingredients (not products), tested on animals?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      We don’t test any of our ingredients on animals and are proudly certified by Leaping Bunny and PETA as cruelty-free. We also don’t use any animal ingredients and we don’t conduct any product testing on animals.

      We don’t test any of our ingredients on animals and are proudly certified by Leaping Bunny and PETA as cruelty-free. We also don’t use any animal ingredients and we don’t conduct any product testing on animals.

  • aboutfacesusan

    How did you grow the IDI and Dermalogica from the kitchen table to a multinational corporation?

    How did you grow the IDI and Dermalogica from the kitchen table to a multinational corporation?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      I started the company with my then-boyfriend, now husband, Raymond. We self-funded on $14,000 of seed money and never took outside funding, never gave away equity and owned 100% of the business right up to our acquisition by Unilever last year. We had clear goals, a vision to see the path and FOCUS. We never got distracted by the next, bright, shiny opportunity – we stayed focused on what we set out to achieve. First, we knew the professional skin care industry from both Europe and South Africa, where we had both worked in the industry for years. We emigrated to the USA in 1983 and saw the clear opportunity was in advanced education to the skin therapist to bridge the gap between the 600-hour training here in California, and the 2-year training that existed in other countries. We were, and still are, first and foremost an advanced education company – we still train over 100,000 skin therapists every year in almost 40 training centers. That solid base of education gave us the hundreds of skin therapists who became our first accounts for Dermalogica which we introduced in 1986. We built Dermalogica through those partnerships and in supplying those entrepreneurial salon owners, we became successful ourselves by teaching them advanced skills and selling them product to deliver the results their clients wanted. The image and brand ID of Dermalogica is distinctly American, and that resonated throughout the world. We had thousands of salons in every country who wanted to be part of our ‘Tribe’ and work with a company that had great education and terrific products for them to use – it is a win-win collaboration. As our accounts became successful, so did we and together we have all kept expanding and growing.

      I started the company with my then-boyfriend, now husband, Raymond. We self-funded on $14,000 of seed money and never took outside funding, never gave away equity and owned 100% of the business right up to our acquisition by Unilever last year. We had clear goals, a vision to see the path and FOCUS. We never got distracted by the next, bright, shiny opportunity – we stayed focused on what we set out to achieve. First, we knew the professional skin care industry from both Europe and South Africa, where we had both worked in the industry for years. We emigrated to the USA in 1983 and saw the clear opportunity was in advanced education to the skin therapist to bridge the gap between the 600-hour training here in California, and the 2-year training that existed in other countries. We were, and still are, first and foremost an advanced education company – we still train over 100,000 skin therapists every year in almost 40 training centers. That solid base of education gave us the hundreds of skin therapists who became our first accounts for Dermalogica which we introduced in 1986. We built Dermalogica through those partnerships and in supplying those entrepreneurial salon owners, we became successful ourselves by teaching them advanced skills and selling them product to deliver the results their clients wanted. The image and brand ID of Dermalogica is distinctly American, and that resonated throughout the world. We had thousands of salons in every country who wanted to be part of our ‘Tribe’ and work with a company that had great education and terrific products for them to use – it is a win-win collaboration. As our accounts became successful, so did we and together we have all kept expanding and growing.

  • connor_32
    3y ago

    When hiring, how do you decide between someone who's well educated but only has average ambition, versus a person who may be a bit underqualified but has strong passion and desire for the job they're seeking?

    When hiring, how do you decide between someone who's well educated but only has average ambition, versus a person who may be a bit underqualified but has strong passion and desire for the job they're seeking?

    • Jane Wurwand
      Jane Wurwand Founder, Dermalogica
      3y ago Los Angeles, CA

      While experience and education are important, the right, enthusiastic attitude is critical for me. If someone has an enthusiastic, ‘can do’ and goal driven attitude, you can teach them everything else. With the wrong attitude or a lack of enthusiasm, there is very little they want to learn.

      While experience and education are important, the right, enthusiastic attitude is critical for me. If someone has an enthusiastic, ‘can do’ and goal driven attitude, you can teach them everything else. With the wrong attitude or a lack of enthusiasm, there is very little they want to learn.


Jane Wurwand
Founder, Dermalogica

Jane Wurwand is an innovative business visionary who opens doors for global women’s economic empowerment and professional development. She is the co-Founder and Chief Visionary of Dermalogica and The International Dermal Institute, which are recognized as game-changing brands within the sphere of [...]

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