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WhyDonaldTrump’sContinuedUseofTwitterisBrilliant

Jan Johnston Osburn
Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
5mo Washington, DC, United States Story
Why Donald Trump’s Continued Use of Twitter is Brilliant

Why Donald Trump’s Use of Twitter is Brilliant

Yes, you read that right.

I used the words “Donald Trump” and “Brilliant” together in the same title. I’m not saying that the content he tweets is brilliant but rather having a president so involved in the use of social media will dramatically change the way Americans interact with the POTUS.

In a recent interview, incoming White House Press Secretary Sean Spicer, said that Donald Trump’s engagement with supporters via social media will be “a really exciting part of the job. He went on to say, “I think that his use of social media in particular … is gonna be something that’s never been seen before. He has this direct pipeline in the American people, where he can talk back and forth.”

I don’t disagree with that. And at this instant, people reading this article are either cringing at that thought while others are slapping high fives hoping he will continue.

Social media has given us the best and it has given us the worst. Unfortunately, there’s a seedy underbelly to social media that often lends itself to bullying because people feel comfortable hiding behind their computer and tweeting out nastiness. But one thing is certain, social media has also revolutionized the way we communicate and the knowledge we receive. Receiving those communications are more instantaneous than we’ve ever seen before.

Donald Trump’s use of Twitter is going to change the political landscape for years to come and he will continue to benefit from this use because:

Information Will Be Disseminated Quickly and On His Terms: Twitter can become a powerful way for not only the President but other elected officials to break through some of the barriers and narratives the news organizations, interest groups, and partisan leaders like to tell. Everyone has a different way of presenting information so when he uses Twitter he gets his version out.

It’s the Modern Day Version Of The "Fireside Chat": When Franklin D. Roosevelt had a series of radio programs called Fireside Chats in the 1930’s, Americans felt that he was speaking to them directly. Twitter can create a sense of understanding, letting Americans know immediately what programs and ideas are on his mind.

It’s Cost Efficient: There’s next to no cost spreading your agenda out on Twitter.

It Creates Transparency: He watches everything and then tweets about it. You always know what’s in his brain. (Take that for what it’s worth…)

Twitter Users Have No Issue Responding and Telling Him What They Think: You know definitively what the American people think. There’s no filter and there is no whitewashing of information. If you read his Twitter feed, you know precisely how people feel about him and the issues.

It Puts People On Notice: When HouseRepublicans were proposing to curb the powers of the independent ethics panel, Trump quickly tweeted: "With all that Congress has to work on, do they really have to make the weakening of the Independent Ethics Watchdog, as unfair as it ... may be, their number one act and priority.”

I don’t think they saw that tweet coming. It put them on notice that he’s watching. It told them that he can reach their constituents quickly and they may end up dealing with more than they’ve ever anticipated.

And, I feel like I have to say it…

Any time you write an article about Trump, you get those who feel that he is the next great savior for the U.S. and those who feel that he’s nothing more than a total bumbling idiot who somehow managed to get elected. It doesn’t matter what side of the political fence you fall on because this article has no political agenda. It’s about the changing of an American institution whether we like it or not.

So, he may be exceedingly artful with his Twitter strategy or have no strategy at all. Either way, Trump’s use of Twitter will change the ground rules for the office. Social media continues to expand and I don’t think there’s any going back now.

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16 comments

  • Bird Lady
    Bird Lady Writer. Dreamer. Lawyer. Yes, a lawyer.
    5mo ago

    There is nothing brilliant about that man and they should take his Twitter account away from him. Why are they not? He's soon to be the POTUS, he should be professional and have a filter if he's to represent the US.

    There is nothing brilliant about that man and they should take his Twitter account away from him. Why are they not? He's soon to be the POTUS, he should be professional and have a filter if he's to represent the US.

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      5mo ago

      Thanks, Bird Lady..... I'm absolutely not taking about his content but I think that he has more than benefited from this and will continue to do so.

      Thanks, Bird Lady..... I'm absolutely not taking about his content but I think that he has more than benefited from this and will continue to do so.

  • kickstartAA
    5mo ago

    I think Trump's Twitter account will eventually lead to a global incident or worse as he has time and again shown poor discretion and little restraint in the content he tweets. While he's good for making headlines, I'm VERY nervous about the next 4 years with him in charge.

    I think Trump's Twitter account will eventually lead to a global incident or worse as he has time and again shown poor discretion and little restraint in the content he tweets. While he's good for making headlines, I'm VERY nervous about the next 4 years with him in charge.

  • Lucy Chen
    5mo ago

    I hear your thoughts on this. Social media has gone to a whole new level with the president now daily engaging with the people through this manner. Not sure how I feel about it, especially if he leaks what should be confidential information that could hurt and sacrifice the security of the country. Do you think he will be smart about holding on to confidential information?

    I hear your thoughts on this. Social media has gone to a whole new level with the president now daily engaging with the people through this manner. Not sure how I feel about it, especially if he leaks what should be confidential information that could hurt and sacrifice the security of the country. Do you think he will be smart about holding on to confidential information?

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      5mo ago

      "Do you think he will be smart about holding on to confidential information?" Now, that is the million dollar question, isn't it? I honestly don't know. But, I won't be surprised if he doesn't. Again, I don't agree with HOW he uses it but I think it's more than benefited him and he's really changed the political landscape in that regard.

      "Do you think he will be smart about holding on to confidential information?" Now, that is the million dollar question, isn't it? I honestly don't know. But, I won't be surprised if he doesn't. Again, I don't agree with HOW he uses it but I think it's more than benefited him and he's really changed the political landscape in that regard.

  • MTFan93
    5mo ago

    I sorta agree with you Jan. Not fully but I understand where you are coming from and he has forever shifted how a president communicates with the public.

    I sorta agree with you Jan. Not fully but I understand where you are coming from and he has forever shifted how a president communicates with the public.

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      5mo ago

      That's really what I'm talking about.... the fundamental shift that we have seen and will continue to see.

      That's really what I'm talking about.... the fundamental shift that we have seen and will continue to see.

  • MTFan93
    5mo ago

    for better or for worse

    for better or for worse

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      5mo ago

      For better or for worse.... for sure....

      For better or for worse.... for sure....

  • Tiffany Pham
    Tiffany Pham Founder & CEO, Mogul
    5mo ago

    Such a good post. You made such excellent points.

    Such a good post. You made such excellent points.

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      5mo ago

      Thank you, Tiffany. I really believe it's a game changer for the future of the POTUS.

      Thank you, Tiffany. I really believe it's a game changer for the future of the POTUS.

    • MTFan93
      5mo ago

      Yeah I agree too.

      Yeah I agree too.

  • Default
    [deleted]
    5mo ago

    [deleted]

    [deleted]

  • Joyce Short
    Joyce Short Mogul Influencer and Author: Combating Romance Scams, Why Lying to Get Laid Is a Crime!
    5mo ago

    You categorized us in two ways: either we're folks who think he's the greatest thing since sliced bread, or a bungling idiot who "managed" his way into the job. You left out the folks who see him as a Psychopath who tweets in order to deflect and state his opinion with no scrutiny or fact checking behind it. And you falsely see his use of Twitter as communication. It's not.... he's speaking, not listening, on Twitter. He doesn't give a damn what you have to say. He's doing it to create hype BEFORE anyone with a brain can stop him from saying something stupid. It's how he bullies his way into shaping opinion. And, because the world is watching his impulsive mouthing off- it's downright dangerous. We live in a world where diplomacy is essential for our security. Donald Trump is blowing diplomacy out of the water and putting us all at risk.

    You categorized us in two ways: either we're folks who think he's the greatest thing since sliced bread, or a bungling idiot who "managed" his way into the job. You left out the folks who see him as a Psychopath who tweets in order to deflect and state his opinion with no scrutiny or fact checking behind it. And you falsely see his use of Twitter as communication. It's not.... he's speaking, not listening, on Twitter. He doesn't give a damn what you have to say. He's doing it to create hype BEFORE anyone with a brain can stop him from saying something stupid. It's how he bullies his way into shaping opinion. And, because the world is watching his impulsive mouthing off- it's downright dangerous. We live in a world where diplomacy is essential for our security. Donald Trump is blowing diplomacy out of the water and putting us all at risk.

    • Joyce Short
      Joyce Short Mogul Influencer and Author: Combating Romance Scams, Why Lying to Get Laid Is a Crime!
      5mo ago

      And one more thing.... he faulted Hillary for using her personal email server. She used it to express personal opinions privately. What Donald Trump is doing on Twitter is exponentially worse, with far greater potential hazards and ramifications! He should not be opening his mouth about foreign affairs without the State Department weighing-in on what he says. That's why they're there.

      And one more thing.... he faulted Hillary for using her personal email server. She used it to express personal opinions privately. What Donald Trump is doing on Twitter is exponentially worse, with far greater potential hazards and ramifications! He should not be opening his mouth about foreign affairs without the State Department weighing-in on what he says. That's why they're there.


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Jan Johnston Osburn
Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities

Johnston Osburn is a Career and Life Coach who helps people turn dreams into realities. After years as a Global Talent Acquisition Professional, she realized how frequently people limit themselves because they lack belief in their abilities. They are afraid to dream, let alone dream big. [...]

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