Why Donald Trump’s Use of Twitter is Brilliant
Yes, you read that right.
I used the words “Donald Trump” and “Brilliant” together in the same title. I’m not saying that the content he tweets is brilliant but rather having a president so involved in the use of social media will dramatically change the way Americans interact with the POTUS.
In a recent interview, incoming White House Press Secretary Sean Spicer, said that Donald Trump’s engagement with supporters via social media will be “a really exciting part of the job. He went on to say, “I think that his use of social media in particular … is gonna be something that’s never been seen before. He has this direct pipeline in the American people, where he can talk back and forth.”
I don’t disagree with that. And at this instant, people reading this article are either cringing at that thought while others are slapping high fives hoping he will continue.
Social media has given us the best and it has given us the worst. Unfortunately, there’s a seedy underbelly to social media that often lends itself to bullying because people feel comfortable hiding behind their computer and tweeting out nastiness. But one thing is certain, social media has also revolutionized the way we communicate and the knowledge we receive. Receiving those communications are more instantaneous than we’ve ever seen before.
Donald Trump’s use of Twitter is going to change the political landscape for years to come and he will continue to benefit from this use because:
Information Will Be Disseminated Quickly and On His Terms: Twitter can become a powerful way for not only the President but other elected officials to break through some of the barriers and narratives the news organizations, interest groups, and partisan leaders like to tell. Everyone has a different way of presenting information so when he uses Twitter he gets his version out.
It’s the Modern Day Version Of The "Fireside Chat": When Franklin D. Roosevelt had a series of radio programs called Fireside Chats in the 1930’s, Americans felt that he was speaking to them directly. Twitter can create a sense of understanding, letting Americans know immediately what programs and ideas are on his mind.
It’s Cost Efficient: There’s next to no cost spreading your agenda out on Twitter.
It Creates Transparency: He watches everything and then tweets about it. You always know what’s in his brain. (Take that for what it’s worth…)
Twitter Users Have No Issue Responding and Telling Him What They Think: You know definitively what the American people think. There’s no filter and there is no whitewashing of information. If you read his Twitter feed, you know precisely how people feel about him and the issues.
It Puts People On Notice: When HouseRepublicans were proposing to curb the powers of the independent ethics panel, Trump quickly tweeted: "With all that Congress has to work on, do they really have to make the weakening of the Independent Ethics Watchdog, as unfair as it ... may be, their number one act and priority.”
I don’t think they saw that tweet coming. It put them on notice that he’s watching. It told them that he can reach their constituents quickly and they may end up dealing with more than they’ve ever anticipated.
And, I feel like I have to say it…
Any time you write an article about Trump, you get those who feel that he is the next great savior for the U.S. and those who feel that he’s nothing more than a total bumbling idiot who somehow managed to get elected. It doesn’t matter what side of the political fence you fall on because this article has no political agenda. It’s about the changing of an American institution whether we like it or not.
So, he may be exceedingly artful with his Twitter strategy or have no strategy at all. Either way, Trump’s use of Twitter will change the ground rules for the office. Social media continues to expand and I don’t think there’s any going back now.
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Johnston Osburn is a Career and Life Coach who helps people turn dreams into realities. After years as a Global Talent Acquisition Professional, she realized how frequently people limit themselves because they lack belief in their abilities. They are afraid to dream, let alone dream big. [...]