I get so sick and tired at times of the knowledge that the posts which will most get your attention are the ones about rapid change, overnight riches, having it all, and how to do it NOW, when the truth is that all I really want to tell you most days is to shut up and do the work.
Can I tell you that today? If you want it ALL, and yes even if you want to see RAPID change or a quick influx of ANYTHING, cash or otherwise, there’s actually only one way to get there:
Do the work.
Because here’s the cold hard reality which you spend SO much freakin’ (wasted!) time and effort trying to circumnavigate; find a way around:
The only thing which matters, when it comes to achieving ANYTHING, is action.
The road to success and yes even fame and fortune, riches and ALL the glitz and glamour is SO much easier to traverse than what you might imagine, but it DOES require you to keep going, one foot in front of the other, every day, no matter what.
Keeping on going at doing the ACTUAL work, that is, not keeping on going at running around like a headless chook from here to there and everywhere, constantly trying to find a quick fix solution or chopping and changing who you are, what you’re doing, what you’re trying to build.
If you think back over even the past YEAR, isn’t it true that you wasted SO much of it in trying to find round-a-bout ways to make success yours, stuff that no doubt sounded or looked good at the time but ultimately stuff which was NOT you sitting your ass down –
Creating value –
And selling it.
Wanna know what the ACTUAL daily work you need to shut up and do is?
Sit your ass down.
And yes, of course, we can break this down further, and we can look at what you need to do for YOU to be the person who CAN create that way every day (really all that is is fucking CHOOSE to be, and take care of your mindset work and health / fitness both inside and out each day as well!) but actually there is NO reason or excuse for NOT simply sitting your ass down –
Offering it for sale.
If you want to build a personal brand, if you have a message to share, if you in ANY way know you’re born to lead and impact others, and if you want to make MONEY from all of this then there is NO WAY TO AVOID THE FACT THAT YOU NEED TO BE CREATING DAILY VALUE.
And selling it!
Ain’t nobody gonna donate you money just because you have something powerful lurking around inside of you …!
And they’re also not gonna pay you because you’ve spent time | energy | money | etcetera on every OTHER part of building a business or brand, because ACTUALLY all of THAT stuff does not constitute a business –
A brand –
And it sure as FUCK doesn’t constitute something that will allow you to get seen, get followed, get PAID, and live your PURPOSE.
So you can take your pretty website and your pretty logos and your pretty photoshoot and your pretty planned out membership site and launch plans and your pretty much DEPTHLESS online persona which is made up of everything except consistant.fucking.value. and you can shove it up your ass or simply cast it ASIDE and realise:
If you don’t start communicating and sharing VALUE each day –
And if you don’t start making OFFERS each day –
Then you are NEVER going to get to where you want to go.
And by the way? When I say ‘start’ doing this stuff what I really mean of course is do it every day for the rest of your life NO MATTER WHAT.
And ALL of the other stuff which you think you need to stand out and make it online MUST come secondary to this.
Having a nice website
Pretty landing pages
The ‘right’ sort of images
A business plan (ha!)
A pre-mapped out funnel
And ANYTHING ELSE YOU CAN THINK OF THAT IS NOT CREATE DAILY VALUE AND SELL –
ALL of this comes secondary and to be honest is often NEVER needed, when you simply focus on what matters.
Sit your ass down.
The thing that drives me crazy about this is not even so much that so few people actually listen, or pay attention to why it is I really have the results I do, or even ATTEMPT it, but that they think there is something they need to figure out or achieve FIRST.
So let me make this perfectly clear:
There is NOTHING you need to do, not one thing, before you start doing this.
Message clarity, finding your ideal audience, knowing exactly what you want to say or sell, ALL of that will come THROUGH action.
I don’t sit down every day feeling ready, confident, sure of my message, in flow, or knowing exactly what to say or sell.
I feel those things sometimes.
I do the work every time.
THIS is the distinction you need to understand if you’re serious about success. There will never come a time when you feel always ready, always on, always in flow, always SURE.
But every damn day you get given a chance to show the fuck up and do the work anyway.
When you look back at the end of this year you’re either going to look back at an endless string of days in which you ran around trying to find every other possible way to build a following and a brand EXCEPT for just creating consistent daily value and hustle, or?
You’re going to look back and say this is the year when it actually started working.
Because I GTF over any and ALL excuses, no matter how valid, and I sat my ass down –
Shut the fuck up –
And did the work.
All I ever did, to get here?
Committed to sitting my ass down every day, shutting up, creating content, and SELLING.
Stop making it so God damn complicated gorgeous.
And do the fucking work.
NO MATTER WHAT.
Life is Now. Press Play.
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Katrina Ruth (formerly Kat Loterzo) is an Aussie author, speaker and success mentor, and the founder and director of a multi-million dollar online coaching business, as well as arguably the most hardcore chick online. With 50 (mostly best selling) eBooks and several hundred product and program [...]