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BrilliantEarthShowroomAnnouncesGrandExpansion

tonybowles
tonybowles Contributing Editor
4mo New York City, NY, United States Story
Brilliant Earth Showroom Announces Grand Expansion

Brilliant Earth, the leader in ethically sourced bridal and fine jewelry, is pleased to announce new showrooms in San Diego, California; Washington, D.C.; and Denver, Colorado, opening Spring and Summer 2017.  In a time when many retailers are shutting doors, Brilliant Earth has found a way to not only keep online business strong, but also continuously expand their brick and mortar presence.  Brilliant Earth has created an innovative strategy rooted in ethical sourcing, personalized service, strong social media presence, and an omni-channel experience that resonates particularly well with millennial customers. Brilliant Earth’s thriving online presence has paved the way for its expansion into physical locations, with existing spaces in San Francisco, Los Angeles, Boston and Chicago.  The showrooms offer a small footprint in downtown metro areas, and utilize an appointment model that allows for a high-touch, personalized interaction.  The showrooms also operate with an inventory light model, providing flexibility in both operations and product assortment.Opening in late March, the Brilliant Earth San Diego showroom will comprise almost 2,000 square feet of retail space on the third floor of La Plaza La Jolla, an open-air destination shopping plaza featuring a curated selection of boutique retailers, dining options, and premier personal services.  Unique to San Diego, the space will include French doors that open onto a terrace with stunning ocean views, and a Southern California ambiance created by La Plaza’s spacious open design and Spanish-Moroccan architectural elements. Brilliant Earth’s sixth nationwide showroom in Cady’s Alley, Georgetown, is scheduled to open in April.  The 2,500 square-foot showroom provides a loft feel created by high ceilings, glass walls and classic exposed brick, a tranquil setting for Washingtonians to explore Brilliant Earth’s exquisite collection of handcrafted diamond engagement rings, wedding rings, fine jewelry, and estate pieces.The Denver, Colorado showroom, scheduled to open this summer, will be located in the heart of Cherry Creek.  Overlooking prominent shopping destination Fillmore Street, the second-floor space is lined with windows to create a light-filled, spa-like atmosphere.  

Two thousand square feet of retail space will be available for private shopping appointments, in which customers may work with a jewelry specialist to customize a piece by selecting a setting style, metal type and ethically sourced center gemstone or diamond.  Similar to other locations, the showroom will also offer a selection of items available for immediate purchase, including pre-set engagement rings, vintage one-of-a-kind pieces, and fine jewelry, including diamond and gemstone pendants, earrings and bracelets. Founded in 2005 in San Francisco, Brilliant Earth is dedicated to cultivating a more ethical, transparent, and compassionate jewelry industry. The company’s diamonds and gemstones go beyond conflict free and originate from mines that adhere to strict labor and environmental standards.  In addition to fair sourcing practices, Brilliant Earth is committed to initiating change in the jewelry industry, donating five percent of profits to help communities impacted by the jewelry trade build a brighter future. 

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tonybowles
Contributing Editor

Anthony Bowles is one of the youngest sought out journalists in the media world. He has had the privilege of interviewing today’s most well-known celebrities as well as being in the entertainment and fashion world.

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