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ABusinessCaseforDiversity-PM'sFiresidechatwithBridgetFrey(RedfinCTO)

PicMonkey
PicMonkey Photo editor | Collage maker | Life of the party
6mo Seattle, WA, United States Story
A Business Case for Diversity - PM's Fireside chat with Bridget Frey (Redfin CTO)

The PicMonkey team was really excited to have Bridget Frey, Redfin CTO, onsite for a lunch time chat largely focused on diversity and her career. Bridget started with Redfin as the only female on their development team and has helped raise awareness about the importance of diversity to the bottom line through creativity and varied ideas. 


One of the most impactful takeaways from the conversation is their focus on "Values Fit" rather than "Culture Fit." Focusing on culture fit plays on unconscious biases and can cause organizations to screen out qualified candidates who may bring a different perspective because they may not fall into the "get a beer with" category. 


At PicMonkey, we've had a lot of conversations around the idea of "Culture Add" rather than "Culture Fit" to identify and value people that bring different perspectives and backgrounds and help take us to the next level. There are a lot of fronts to this issue, many of which are unconscious so focusing on values and business goals can be a good way to make the case for diversity.

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PicMonkey
Photo editor | Collage maker | Life of the party

In a world where image matters, boring isn't an option. PicMonkey helps everyday creatives design compelling images that make a point, express a view, and leave an impression. With PicMonkey's photo editing and design tools, good portraits become even better, meh photos transform into sparkling [...]

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