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3 Top Tips for Promoting Your Business at Outdoor Events

Events provide the perfect place to promote your business. There are opportunities for all different kinds of business to promote their company at a number of events across the UK but how do you make sure that you promote your business best? By following these 3 top tips of course, no matter what type of industry you operate in doing these 3 things will ensure you better exposure at any event.

Look Professional

Ensuring that you do everything you can to make your business look as professional as possible is vital. One of the best ways to do this is by making sure your space looks sleek, polished and stands out from the crowd. Using a service like Neptunus can help, as they provide temporary buildings and event structures created to suit your individual business needs specialising in everything from sports events to business showrooms.

Be Prepared with Materials

Making sure that people remember your business is also essential. A good way to do this is to hand out materials with your business name, logo, phone number, social media account handles and website name on. Whether you choose to hand out free products, flyers, goody bags or even business cards is up to you, but it makes sense and means potential customers can get in contact with your business at a later date should they wish to. It’s also a good idea to have an iPad at your stand and encourage and visitors to enter their email address. With this you can make an email mailing list and send out promotional materials and info about your business as a follow up.

Stand Out from the Crowd

If you’re at an event where you need to stand out from the crowd against competitors, then it’s crucial that your stand looks appealing and enticing to people. Do what you have to do to get people interested, whether that’s by playing loud music, handing out free pizza, giving away t-shirrs – depending on the type of business you have, sometimes the gimmickier the giveaway the better. Remember that business is a dog eat dog world and getting customers interested in seeing what you have to offer is essential.

By following these tips, it’s guaranteed that you’ll have much more luck promoting your business at events than before. Be sure to have people out and about in the crowds directing people towards your stand and spreading the word to increase footfall and then wow them with what great services you have to offer.

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