Danone Foods, Inc,a subsidiary of Danone, is looking for Senior Manager, External Communications United States (US) White Plains Danone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!
At Danone in North America we believe that every time we eat and drink, we vote for the world we want - for ourselves, our families, and the environment.
Our mission is to bring health through food to as many people as possible and we aim to do that while nourishing people, communities, and the world. The successful candidate will be passionate and committed when communicating the integral role that our foods and beverages play in our lives and our environment, as she/he helps our external stakeholders understand why they should consider one of our leading brands.
This senior manager of external communication will oversee Danone’s businesses in the U.S. in:
- Non-organic dairy, including the Dannon portfolio of brands such as Dannon, Oikos, Activia, Danimals, Light & Fit
- Coffee creamers & beverages, with brands including International Delight, Stok, Land O’Lakes
- Premium imported bottled waters, such as evian, Badoit
- Medical nutrition (Nutricia-NA.com) with brands such as Neocate, KetoCal, Duocal
Specific responsibilities include being a business partner to brand teams of each business to develop, review and approve of brand PR strategy and programming; providing brand PR counsel, ensuring consistency of brand messaging; serving as media contact and spokesperson; preparing messaging and Q&A for interviews; serving on the company’s Issues Working Group. The senior external communications manager also leads identification, management, mitigation of his/her brand issues. Coordinates with call centers, brand social content managers and other internal /external stakeholders (such as internal communications, legal, public affairs and scientific affairs) to manage issues.
While primarily brand focused, the senior external communication manager also provides key support for external corporate communications needs, providing input for corporate social media planning and execution. This role also helps to manage PR agencies and supports daily/weekly media monitoring.
- Work with PR agencies and brand team to develop and execute creative, effective, proactive PR programming and integrate PR into brand marketing plans
- Work in tandem with internal social media and consumer connections teams to develop consumer messaging and responses for various platforms
- Serve as key media contact and spokesperson for all inbound media inquiries related to the defined brands and company
- Manage day-to-day relationship with PR agencies, including evaluating agency performance by developing and deploying an agency scorecard
- Supports external corporate communications and external social media planning and execution, in coordinating with Corporate Marketing and Public Benefit team
- Garner quality earned media coverage and impressions that are consistent with the brand voice, and drive greater awareness of brands and usage occasions
- Identification, mitigation and diffusion of issues as they arise, including preparing all internal/external stakeholders with appropriate comms materials.
Preparation for and development of long-term strategies to assist in management of future issues
- Quality and quantity of responses to media inquiries
- Development and deployment of agency scorecard
- Accurate reporting and representation of Danone North America’s defined businesses in media
Danone is an Equal Opportunity Employer.
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company. With products like Dannon yogurt, Silk Almond Milk, Evian Water, Nutricia Neocate, and So Delicious Coconut Milk Ice Cream - we are truly invested in changing the way the world eats and [...]