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Digital Experience Manager at Danone - Mogul

DigitalExperienceManageratDanone

Danone North America
Danone North America Danone is one of the fastest-growing food companies in the world. Our mission is to bring health through food to as many people as possible.
3mo Career Job

Danone Numil is recruiting a Digital Experience Manager for Early Life Nutrition category, based in Budapest.
 

Working closely with the Brand Managers and reporting to the Marketing Director, you are the driver of setting up and implementing the digital strategy and tactics, including content and touch point strategy, consumer journeys, digital communication and social media channels. Responsible to deliver towards business growth ambition in Hungary to valorize the brands (Milumil and Milupa), maintain number 1 position and deliver consistently iconic digital experience (https://www.nutriklub.hu/nutriklub-szolgaltatasok/).

 

Digital strategy:

  • Responsible for digital strategy, communication, tactics and management of the whole digital ecosystem (own CRM platforms, emailing program, social media sites, WOM, online reputation, multichannel content creation, community and campaign management, media strategy and management, linkbuilding, analytics and optimization…)
  • From a complete understanding of brand role and positioning (consumer insights and behavior, issues or opportunities) and alignment with brand marketing team, elaborate and propose the best & meaningful digital strategy across all digital touch points to serve business needs  

Performance tracking:

  • Define and track KPIs to follow the efficiency of the implemented strategy and propose constant enhancement and adaptation of content effectiveness in order to ensure growing consumer brand love
  • Manage successful digital, media and CRM agencies relationship


Project development:

  • Select and brief partner agencies to develop brand digital assets (website, mobile applications, social media content, services...) that bring to life the brand purpose. Ensure the deployment of these assets.

 

Digital innovation:

  • Constantly monitor digital market new trends in order to propose innovative ideas and projects able to increase consumer engagement

 

 

We are looking for a Digital Experience Manager with the following profile:

Ideally you are a professional with minimum 2 years’ experiences in digital marketing on more strategic positions. Working on both client and agency side is an advantage

 

Fluent in Hungarian and English is a must

 

Functional competencies:

  • Direct knowledge and experience with analytical, media and other online tools (AdWords, RTB, Google products and tools, mobile advertising, social media, SEM/SEO, display, remarketing etc.)
  • Strongly believe in new media, new technologies and innovation. A good understanding of online strategy and online tools and its role in integrated marketing communication
  • Ability to understand technical side of CRM system, digital media and advertising, user experience and UX

 

Management & leadership competencies:

  • Empathy with the target group
  • Capability to manage team and stakeholders
  • Simple, effective & persuasive communication
  • Goal oriented and reaches objectives
  • Analytical thinking, ability to simplify and think strategically
  • Disruptive, thriving for change, challenging status quo
  • Motivator, indirectly influencing people
  • Positive and optimistic
  • Enterprising spirit, ability to work highly cost effective, managing small budgets, getting high results

We offer you:

In Danone you are part of a diverse, global and entrepreneurial team as we work together to contribute to a healthier world.

• Multicultural complex business environment

• Dynamic, open atmosphere

• Exposure to the high level of business decisions

• Make a significant impact whilst developing a global career

• Network with international global teams

 

Are you interested to join us?

Apply directly via https://jobs.danone.com/. For more information about the role or the process please contact Mihaela Gogan (Head of Talent Eastern Europe) [email protected]

Apply now

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Danone North America
Danone is one of the fastest-growing food companies in the world. Our mission is to bring health through food to as many people as possible.

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition.

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